SEO Specialist - Remote Position at Comfrt

About the Role

Join Comfrt as an SEO Specialist and help us enhance our online presence while working remotely. This SEO Specialist role is pivotal in optimizing our SEO and GEO strategies to drive organic growth and brand awareness.

What You'll Do

• Own and execute the SEO strategy, focusing on technical SEO, on-page optimization, and content.
• Conduct keyword research for category pages, collections, product detail pages (PDPs), and editorial content.
• Optimize metadata, headings, internal linking, and content architecture to improve search visibility.
• Collaborate with merchandising and content teams to align SEO strategies with seasonal priorities and product launches.
• Monitor and improve site health, including crawlability, indexing, site speed, and schema implementation.
• Support SEO requirements for site updates, migrations, and new feature launches.
• Implement AEO strategies to optimize content for featured snippets and voice search results.
• Track performance across SEO, AEO, and GEO using tools like Google Search Console and Google Analytics.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3 years of experience in E-commerce, D2C, and multi-channel growth.
• Strong understanding of SEO, GEO, and AI-powered strategies.
• Excellent writing and editing skills with attention to detail.
• Proactive mindset with the ability to work ahead of schedule.

Nice to Have

• Experience structuring content to answer customer questions and search intent.
• Familiarity with structured data and schema markup best practices.
• Strong collaboration skills across teams.
• Passion for apparel, fashion, or consumer brands.

What We Offer

• Generous paid time off and company-covered health insurance.
• 5% 401k match and discounts on all Comfrt products.
• Flexible and collaborative remote work environment.
• Opportunity to work in a purpose-driven company focused on mental wellness.
• Supportive and creative environment where your ideas are valued.