Senior Research Analyst - Brand and Market Insights (Remote)

About the Role

It’s an exciting time to join us as a Senior Research Analyst - Brand and Market Insights (Remote)! We’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life. In this pivotal role, you’ll play a key part in shaping our brand and market research efforts by executing high-impact studies and translating complex data into clear, actionable insights. Your research will help guide strategic decisions across marketing, product, commercial, and executive functions, contributing to stronger brand positioning, enhanced customer understanding, and smarter business growth strategies.

What You'll Do

• Design and deliver qualitative and quantitative research initiatives to address business and brand questions.
• Conduct research to evaluate brand health, customer perception, marketing effectiveness, market dynamics, and competitive positioning.
• Support the development of segmentation studies, brand trackers, ad testing, and customer journey mapping.
• Synthesize findings into compelling narratives and actionable recommendations for internal stakeholders.
• Collaborate with marketing, product, and strategy teams to integrate insights into campaign planning, product development, and customer engagement efforts.

Requirements

• 5+ years of experience in market and brand research, preferably in a fast-paced, digital-first or consumer-focused industry.
• SQL experience is essential.
• Deep understanding of research methodologies (qualitative and quantitative), including segmentation, brand tracking, and market analysis.
• Proficiency in research and analytics platforms (e.g., Qualtrics, Nielsen, Google Analytics, SPSS, Tableau, etc.).
• Strong analytical and critical thinking skills with a business-oriented mindset.
• Excellent communication and presentation skills; able to distill complex data into meaningful insights.
• Proven experience collaborating with cross-functional teams and influencing stakeholders through research findings.

Nice to Have

• Experience in the online gambling, gaming, or entertainment industry.

What We Offer

• Competitive salary and benefits package.
• Remote work flexibility.
• Opportunities for professional development and growth.
• Collaborative and innovative work environment.
• Access to cutting-edge research tools and technologies.