Senior Performance & Influencer Marketing Specialist - APAC Focus
About the Role
We're hiring a Senior Performance & Influencer Marketing Specialist to join our dynamic team at Cambly. This role is focused on driving growth across APAC markets, particularly in Korea and Japan. As a Senior Performance & Influencer Marketing Specialist (remote), you will leverage your analytical skills and marketing expertise to manage paid acquisition campaigns and foster influencer partnerships.
What You'll Do
- Manage and optimize paid campaigns across platforms like Google, Meta, and regional channels such as Naver and Kakao.
- Monitor daily performance metrics to enhance customer acquisition cost (CAC), conversions, and overall marketing efficiency.
- Collaborate with creative teams to test new creatives, audiences, and platforms.
- Support global campaign execution and adhere to launch calendars.
- Create comprehensive monthly campaign reports and conduct creative analysis.
- Provide insights for growth forecasting and budget planning to optimize future campaigns.
- Identify and manage influencer partnerships that resonate with target audiences.
- Negotiate contracts and plan influencer campaigns on platforms like Instagram and YouTube.
- Maintain strong relationships with creators and agencies to ensure successful campaign execution.
- Work cross-functionally with Brand, Creative, Social, and Paid Media teams to ensure culturally relevant campaigns.
- Stay informed on market trends, platform updates, and competitive activities.
Requirements
- 5+ years of experience in performance marketing, influencer marketing, or digital marketing.
- Hands-on experience with Google Ads and Meta platforms.
- Proven track record managing influencer campaigns from inception to completion.
- Strong analytical skills with a focus on data-driven decision-making.
- Excellent organization and project management abilities.
- Native Korean speaker with fluency in English.
- Understanding of the Korean digital ads and influencer marketing landscape.
Nice to Have
- Experience with APAC platforms like Naver, Kakao, and Yahoo Japan.
- Experience working with influencers across multiple markets.
- Basic proficiency in Japanese.
- Familiarity with influencer or analytics platforms.
What We Offer
- Competitive salary range of $120,000 - $150,000 per year.
- Flexible remote work environment.
- Opportunities for professional growth and development.
- Collaborative and innovative team culture.
- Access to the latest marketing tools and technologies.
- Health and wellness benefits.
- Generous paid time off and holidays.
- Support for continuous learning and skill enhancement.
This Senior Performance & Influencer Marketing Specialist role at Cambly offers a unique opportunity to drive growth in APAC markets while working remotely. With a competitive salary and a focus on professional development, this position is ideal for experienced marketing professionals.
Who Will Succeed Here
Proficient in Google Ads and Meta Platforms, with a proven track record of optimizing campaigns specifically for APAC markets, including a strong understanding of cultural nuances in Korean digital marketing.
Highly analytical mindset with strong data analysis skills, capable of deriving actionable insights from campaign performance metrics to drive marketing decisions in a fast-paced, remote work environment.
Experience in managing influencer partnerships and campaigns, demonstrating the ability to build and maintain relationships with influencers in the APAC region, particularly in Korea and Japan.
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