Senior Manager, B2C Marketing - Remote

About the Role

We are seeking a Senior Manager, B2C Marketing - Remote to lead our innovative marketing strategies in the healthcare sector. In this role, you will have the opportunity to shape the future of patient engagement and drive impactful campaigns that resonate with our audience. As a key member of our team, you will collaborate with cross-functional partners to enhance our marketing efforts and ensure we meet our business objectives.

What You'll Do

• Develop and implement comprehensive B2C marketing strategies that align with our organizational goals.
• Lead multi-channel marketing campaigns utilizing CRM platforms and marketing automation tools.
• Analyze market trends and customer insights to inform campaign strategies and improve customer journey.
• Collaborate with product development and sales teams to create impactful content and marketing materials.
• Manage a team of marketing professionals, fostering an inclusive environment that encourages creativity and collaboration.
• Oversee budget management and resource allocation for marketing initiatives.
• Measure and report on the effectiveness of marketing campaigns, adjusting strategies as needed to optimize performance.
• Drive demand generation and lead generation efforts to support business growth.

Requirements

• 5+ years of experience in B2C marketing, preferably within the healthcare industry.
• Proven track record of managing successful marketing campaigns and leading teams.
• Strong analytical skills with experience in data analysis and campaign performance measurement.
• Familiarity with SQL and healthcare analytics is a plus.
• Excellent communication and interpersonal skills, with the ability to collaborate across departments.
• Experience in managing budgets and resources effectively.
• Ability to thrive in a remote work environment and manage a distributed team.

Nice to Have

• Experience with AI-driven marketing strategies.
• Knowledge of value-based care and payer partnerships.
• Background in project management and executive support.

What We Offer

• Meaningful work with a positive impact on patients.
• Remote-first work environment with hybrid options available.
• Generous paid time off and holiday plans.
• Paid parental leave and support for work-life balance.
• Comprehensive benefits from Day 1, including insurance and HSA contributions.
• Equitable pay with a 401k plan and employer matching.
• Inclusive environment fostering teamwork and authenticity.