Talantix.io
GoodLeap•17.02.26
AI SCORE 8.5

Remote Senior Product Marketing Manager - FinTech & SaaS

$130K–$140K/year
RemoteFinTech & SaaS
Product Marketing•FinTech•SaaS•B2B Marketing•Data Analysis•Campaign Management•Stakeholder Management

About the Role

We are seeking a Remote Senior Product Marketing Manager to join GoodLeap, a leading technology company specializing in sustainable solutions. In this role, you will be instrumental in shaping our go-to-market strategy and execution across our core product areas, including payments technology, financing solutions, and SaaS products for home improvement trades. As a strategic product marketer with a strong background in fintech and B2B platforms, you will translate complex products into clear, compelling value propositions.

What You'll Do

  • Own and execute go-to-market strategies for B2B payments technology and financing products, with a focus on new SaaS platform capabilities.
  • Develop clear, differentiated product positioning and messaging that resonates with our target audience.
  • Collaborate closely with Product, Sales, Customer Success, and Creative teams to ensure alignment between product strategy and customer needs.
  • Lead cross-functional launches and adoption campaigns for payments and financing products, optimizing messaging and channels for maximum impact.
  • Enable Sales and Account teams with essential messaging frameworks, pitch decks, and training materials to support acquisition and expansion efforts.
  • Define and track KPIs related to adoption, activation, conversion, and product-led revenue growth.
  • Conduct customer and market research to inform product positioning and roadmap influence.
  • Champion data-driven decision-making across product marketing initiatives.

Requirements

  • 7+ years of experience in B2B or B2B2C product marketing, with at least 4 years in fintech or payments technology.
  • Strong understanding of merchant services and the operational needs of home improvement trade businesses.
  • Proficiency with product marketing, analytics, and campaign tools.
  • Excellent communication and stakeholder management skills.
  • Ability to thrive in fast-paced, high-growth environments.

Nice to Have

  • Experience supporting early-stage product lines and contributing to go-to-market strategies.
  • Strong analytical skills with a knack for storytelling and messaging.

What We Offer

  • Competitive salary range of $130,000 - $140,000 annually.
  • Opportunity to work remotely from anywhere in the United States.
  • Collaborative work culture that values innovation and teamwork.
  • Access to cutting-edge technology and tools to enhance your work.
  • Opportunity to make a significant impact in the sustainable solutions space.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This role offers a unique opportunity to lead product marketing in a fast-growing fintech company. With a competitive salary and the chance to work remotely, it's perfect for strategic marketers looking to make an impact.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in utilizing data analysis tools such as Google Analytics and Tableau to derive actionable insights for marketing strategies, with a deep understanding of the FinTech landscape.

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Demonstrates exceptional campaign management skills, effectively orchestrating multi-channel marketing initiatives that drive engagement and conversion in a B2B SaaS environment, particularly in home improvement financing.

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Possesses a strategic mindset with a track record of successful stakeholder management, capable of collaborating with cross-functional teams and presenting complex product value propositions to executive leadership.

Learning Resources

→Product Marketing: A Practical Guidecourse
→FinTech Product Management: A Guide for Beginnerscourse
→Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Knowbook

Career Path

Remote Senior Product Marketing Manager - FinTech & SaaS(Now)→Director of Product Marketing(1-2 years)→Vice President of Marketing(3-5 years)

Market Overview

Market Size 2024
$50B
Annual Growth
12.5%
AI Adoption in Marketing
70%
Investment in FinTech Marketing
+45%
Labour Demand for Product Marketing Managers
+20%
Avg Salary for Senior Product Marketing Manager
$130K

Skills & Requirements

Required
Product MarketingFinTechSaaS
Growing in Demand
Digital Marketing AnalyticsCustomer Experience ManagementContent Strategy
Declining
Traditional Print MarketingBasic SEO Techniques

Domain Trends

Increased Focus on Personalization
80% of consumers are more likely to make a purchase when brands offer personalized experiences, driving product marketing strategies.
Integration of AI in Campaign Management
By 2025, 75% of marketing teams will leverage AI tools for data analysis and campaign optimization, enhancing efficiency and effectiveness.
Shift Towards Subscription-Based Models
The SaaS market is expected to grow by 18% annually, prompting product marketers to adapt strategies for subscription-based offerings.

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