Remote Senior Product Marketer - API Focus

About the Role

We're hiring a Remote Senior Product Marketer to drive the reach, adoption, and positioning of CoinGecko’s API. As a key player in our marketing team, you'll help communicate our product value to the market and deepen our product-market fit.

What You'll Do

• Positioning & Messaging: Define and refine our product positioning and messaging across target customer segments—developers, crypto-native builders, businesses, and institutional platforms.
• Sales Enablement: Develop high-quality sales enablement materials, including case study decks and sales pitch decks.
• Go-To-Market (GTM) Execution: Plan and execute GTM strategies for product updates and new data endpoints.
• Drive Thought Leadership: Enhance CoinGecko API’s visibility through strategic communications and media outreach.
• CRM & Email Strategy: Support post-demo nurturing via CRM/email campaigns for Managed Accounts.
• Content Production: Collaborate with content teams to create assets for product launches and sales conversations.
• Customer & Market Insights: Conduct user and market research to guide positioning and content.
• Performance Reporting: Track and measure the performance of your initiatives and provide regular reporting.

Requirements

• 4+ years of experience in product marketing, growth marketing, or B2B SaaS marketing.
• Experience in sales enablement, content, go-to-market launches, or CRM/email marketing.
• A Bachelor's degree in Marketing, Business, Communications, or a related field is a plus.
• Strong understanding of sales funnels, personas, and value propositions.
• Familiarity with tools like Google Sheets, GA4, HubSpot, Salesforce, and SQL.

Nice to Have

• Passion for cryptocurrency, blockchain, or financial markets.
• Experience hiring and managing freelancers or agencies.
• Comfortable with light data analysis.

What We Offer

• Remote Work Flexibility: Work from anywhere or use our office spaces in Malaysia and Singapore.
• Comprehensive Insurance Coverage: Life and hospitalization coverage for you and your dependents.
• Virtual Share Options: Eligible for virtual options with terms and conditions.
• Learning Allowance: Annual budget of USD500 for professional development.
• Social Activity Allowance: Subsidized costs for team activities.
• Annual Company Offsite: Gather once a year for team bonding and reflection.