Cogent Security10.03.26
AI SCORE 8.5

Remote Director of Product Marketing - Cybersecurity Focus

$140K–$180K/year

About the Role

We're hiring a Remote Director of Product Marketing to join our innovative team at Cogent Security. As a leader in cybersecurity, you'll play a pivotal role in shaping our marketing strategy and messaging. This position offers a unique opportunity to influence how we present our cutting-edge AI solutions to the market.

What You'll Do

  • Define and evolve Cogent's core narrative, focusing on category differentiation and market positioning.
  • Create compelling sales enablement materials, including sales decks, demo storylines, and solution briefs.
  • Lead product launch strategies, ensuring internal readiness and effective external communication.
  • Transform customer outcomes into impactful case studies and narratives that resonate with security practitioners.
  • Utilize AI tools to enhance content creation while maintaining high standards of quality and accuracy.

Requirements

  • 7-10+ years of experience in B2B product marketing, specifically within the cybersecurity sector.
  • Strong understanding of enterprise security buyers and their workflows.
  • Proven track record in creating effective positioning, sales decks, and launch plans.
  • Exceptional writing skills with the ability to simplify complex security concepts.
  • Experience in vulnerability management and exposure management is a plus.

Nice to Have

  • Familiarity with channel partners and co-sell motions.
  • Experience supporting technical evaluations and security review processes.

What We Offer

  • Competitive salary ranging from $140,000 to $180,000 annually.
  • Flexible remote work environment.
  • Opportunity to work with a talented team from top universities and companies.
  • Impactful role in a rapidly growing cybersecurity firm.
  • Access to cutting-edge AI technology and resources.
Why This Job8.5 of 10

This role offers a unique opportunity to lead product marketing in a cutting-edge cybersecurity firm. Competitive salary and flexible remote work make it attractive.

Salary Range
Required
0/1
Optional
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Bonus
0/1

Who Will Succeed Here

Deep understanding of B2B marketing strategies specifically in the cybersecurity sector, with experience in utilizing AI tools like HubSpot or Marketo for campaign automation and customer segmentation.

Proven ability to lead product launch campaigns that effectively communicate complex cybersecurity solutions to diverse audiences, showcasing experience with metrics-driven sales enablement strategies.

Strong analytical mindset combined with creative content creation skills, adept at crafting compelling narratives that differentiate products in a crowded market, particularly in remote work environments.

Learning Resources

B2B Marketing Strategy Guideguide

Career Path

Remote Director of Product Marketing - Cybersecurity Focus(Now)VP of Product Marketing(2-4 years)Chief Marketing Officer (CMO)(5-7 years)

Market Overview

Market Size 2024
$50B
Annual Growth
12.5%
AI Adoption in Marketing
70%
Investment in Cybersecurity Marketing
+45%
Labour Demand for Cybersecurity Marketers
+30%
Avg Salary for Director of Product Marketing
$150K

Skills & Requirements

Required
B2B MarketingCybersecurityProduct Launch
Growing in Demand
Digital Marketing AnalyticsAccount-Based Marketing (ABM)Content Strategy Development
Declining
Traditional AdvertisingEmail Blast Campaigns

Domain Trends

Increased Focus on AI-Driven Marketing Strategies
Companies are investing heavily in AI tools for marketing, with 70% of organizations adopting AI to enhance customer engagement and personalization.
Rise of Cybersecurity Awareness Campaigns
With 60% of businesses experiencing cyberattacks, there is a growing trend in creating awareness campaigns, leading to a 50% increase in demand for cybersecurity-focused marketing roles.
Shift to Remote Marketing Teams
The transition to remote work has led to a 40% increase in demand for remote marketing positions, allowing companies to tap into a global talent pool.

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