Director of Product Marketing & Content Strategy - Remote

About the Role

We are seeking a Director of Product Marketing & Content Strategy to join our remote team at Interact. This role is pivotal in shaping our product narrative and competitive positioning while leveraging AI-powered workflows to enhance efficiency. As a leader, you will guide our product marketing and content teams, driving strategic initiatives that impact our go-to-market (GTM) efforts.

What You'll Do

• Craft differentiated product positioning and messaging based on customer insights and competitive research.
• Lead GTM strategy for product launches, establishing repeatable processes for planning and measurement.
• Utilize AI tools to enhance market analysis and segmentation, improving GTM speed and impact.
• Build and scale a competitive intelligence program, integrating insights from market research and customer feedback.
• Oversee the content team to execute a full-funnel content strategy aligned with GTM priorities.
• Ensure content is optimized for SEO, AEO, and GEO, leveraging AI for content creation and performance iteration.
• Foster a culture of experimentation and operational excellence within the product marketing and content teams.
• Create a measurement framework for product marketing performance, utilizing analytics for continuous improvement.

Requirements

• 7–10 years of B2B SaaS product marketing and/or content leadership experience.
• At least 3 years of experience leading teams in high-growth environments.
• Strong cross-functional leadership experience with Product, Sales, and Customer Success teams.
• Expertise in messaging, positioning, competitive intelligence, and GTM strategy.
• Proficiency in modern AI tools for content and operational workflows.
• Excellent storytelling skills with strong strategic thinking abilities.
• Ability to thrive in fast-paced environments and build scalable processes.

Nice to Have

• Experience in a remote work environment.
• Familiarity with advanced analytics and performance measurement tools.
• Knowledge of the latest trends in AI and marketing best practices.

What We Offer

• 25 days of annual leave with the option to buy and sell additional days.
• Cycle to work scheme and access to a Learning & Development platform.
• Life insurance and auto-enrollment pensions.
• Healthshield benefits for various health-related expenses.
• Reimbursement for personal mobile phone usage.
• Free gym membership and free Friday lunch for office-based staff.