Remote Director of EMEA Marketing - Strategic Growth Role
About the Role
We are seeking a Remote Director of EMEA Marketing to join our dynamic team at BambooHR. This is a pivotal role that focuses on establishing and scaling our marketing presence across the UK and the broader EMEA region. As a key leader in our global expansion efforts, you will play a significant part in shaping our marketing strategy and driving revenue impact.
What You'll Do
- Define and own the UK marketing strategy aligned with BambooHR's growth objectives.
- Collaborate as a core member of the global marketing leadership team, contributing to the UK go-to-market strategy.
- Build relationships with key HR industry associations and communities in the UK and EMEA, positioning BambooHR as a credible partner.
- Drive significant revenue through marketing-sourced and marketing-influenced pipelines.
- Lead top-of-funnel performance initiatives, balancing immediate demand capture with long-term growth investments.
- Develop and implement a field marketing strategy that includes events and community partnerships to support regional efforts.
- Work closely with UK Sales to ensure alignment on planning, pipeline goals, and execution cadence.
- Localise and contextualise BambooHR's narrative for the UK market, addressing local buyer needs and competitive dynamics.
Requirements
- Proven experience in a senior marketing role, ideally within the HRTech industry.
- Strong understanding of the UK market and EMEA regional dynamics.
- Demonstrated ability to drive revenue growth through effective marketing strategies.
- Experience in building and leading marketing teams.
- Excellent communication and relationship-building skills.
- Entrepreneurial mindset with a passion for creating impactful marketing initiatives.
Nice to Have
- Experience with digital marketing tools and analytics.
- Familiarity with local HR industry trends and challenges.
- Previous experience in a high-growth startup environment.
What We Offer
- Competitive salary and performance-based bonuses.
- Fully remote work environment with flexible hours.
- Opportunities for professional development and career growth.
- Supportive and inclusive company culture.
- Comprehensive health benefits and wellness programs.
This Remote Director of EMEA Marketing role at BambooHR offers a unique opportunity to lead marketing strategies in a high-growth environment. With a competitive salary and flexible work arrangements, it's an attractive position for experienced marketers.
Who Will Succeed Here
Proficient in utilizing marketing automation tools such as HubSpot or Marketo to drive demand generation and track campaign performance across the EMEA region.
Demonstrated ability to adapt and localize marketing strategies for diverse EMEA markets, showcasing cultural sensitivity and understanding of regional nuances in consumer behavior.
Possesses a data-driven mindset with experience in analyzing market trends and metrics to inform strategic decisions, aiming for measurable revenue growth.
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