About the Role

Join Coinbase as a Product Manager I, Growth Engagement, where you will play a pivotal role in shaping the future of the crypto financial system. This Product Manager remote position is designed for individuals who thrive in a dynamic environment and are passionate about leveraging blockchain technology to enhance user experiences.

What You'll Do

  • Own the development of the notification engine for Coinbase, transforming notifications into intelligent systems that guide users in real-time.
  • Architect notification infrastructure capable of delivering millions of alerts instantly, ensuring users receive timely information.
  • Drive strategy for push, in-app, and email notifications, impacting Coinbase's extensive global user base and trading volume.
  • Collaborate with machine learning teams to implement Smart Targeting, balancing user engagement with notification fatigue.
  • Lead cross-functional projects that tie directly to revenue, user retention, and engagement metrics.

Requirements

  • 3+ years of product management experience, ideally within a high-performing growth team in consumer tech.
  • Strong analytical skills with experience in building measurement frameworks and A/B testing.
  • Exceptional communication and relationship management skills to lead complex projects.
  • Experience in growth, notifications, or engagement systems.
  • Entrepreneurial mindset with a hands-on approach to problem-solving.

Nice to Have

  • Passion for cryptocurrency and blockchain technology.
  • Interest in revenue generation and business model optimization.

What We Offer

  • Competitive salary range of $144,500 – $170,000 per year.
  • Equity and bonus eligibility.
  • Comprehensive benefits including medical, dental, vision, and 401(k).
  • Hybrid work environment with in-person collaboration opportunities.
  • Commitment to diversity and equal opportunity in the workplace.
Why This Job8.5 of 10

This Product Manager I role at Coinbase offers a unique opportunity to shape user engagement in the crypto space. With a competitive salary and hybrid work model, it's an attractive position for growth-oriented professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Strong proficiency in data analysis using tools like SQL and Python to extract actionable insights that drive user engagement strategies.

Demonstrated experience with A/B testing frameworks and analytics platforms (e.g., Google Analytics or Optimizely) to measure the effectiveness of product changes in a fast-paced, hybrid work environment.

A proactive mindset focused on continuous learning about blockchain technology and machine learning applications, with a willingness to adapt strategies based on emerging trends in the crypto industry.

Learning Resources

Product Management: Building Great Productscourse

Career Path

Product Manager I - Growth Engagement for Crypto Platform(Now)Product Manager II - Growth Strategy(1-2 years)Senior Product Manager - User Experience and Engagement(3-5 years)

Market Overview

Market Size 2024
$45B
Annual Growth
12.5%
AI Adoption in Product Management
65%
Investment in Crypto Platforms
+150%
Labour Demand for Product Managers
+22%
Avg Salary for Product Managers in Crypto
$120K

Skills & Requirements

Required
Product-managementData AnalysisA/B Testing
Growing in Demand
Agile MethodologiesCustomer Journey MappingData Visualization Tools (e.g., Tableau, Power BI)
Declining
Waterfall Project ManagementBasic Excel Data Analysis

Domain Trends

Increased Focus on User Engagement
With 70% of crypto platforms emphasizing user retention, product managers are prioritizing features that enhance user engagement and retention.
Integration of AI in Product Development
Over 60% of product managers in the crypto space are leveraging AI tools for predictive analytics and user behavior insights, significantly improving decision-making processes.
Shift Towards Decentralized Finance (DeFi) Solutions
The DeFi sector is projected to grow by 40% annually, prompting product managers to adapt their strategies to incorporate decentralized solutions and features.

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