Principal Product Manager - AI-Driven Marketing Solutions

About the Role

We are looking for a Principal Product Manager to define and execute an ambitious strategy to expand Contentful into adjacent marketer and agency workflows through AI-powered solutions. This Principal Product Manager remote position is ideal for an entrepreneurial product leader with a proven track record of building and launching new products that drive measurable commercial impact.

What You'll Do

• Define and continuously evolve a clear opportunity map for adjacent marketer and agency workflows, identifying where Contentful can create durable, monetizable value.
• Conduct market research and collaborate with customers to capture requirements, gather feedback, and continuously refine the product vision.
• Influence how Contentful evolves to be a thought leader in how marketing teams should leverage AI.
• Lead end-to-end discovery and validation across a portfolio of new initiatives, engaging directly with customers, agencies, and prospects to uncover unmet needs.
• Make disciplined prioritization decisions across multiple bets, balancing ambition with scope control.
• Translate validated opportunities into differentiated, AI-enabled products that automate and scale marketing transformation and execution work.
• Drive execution through a dedicated cross-functional squad while coordinating closely with platform teams.
• Partner closely with Engineering, Design, and Product Marketing to prioritize and balance short-term priorities and longer-term strategic needs.

Requirements

• Experience as a Principal or Group Product Manager in a B2B SaaS environment.
• Proven track record of building and launching new products from concept through revenue impact.
• Strong strategic thinking, with the ability to map broad opportunity landscapes and translate insights into actionable product strategies.
• Demonstrated success leading 0→1 initiatives in ambiguous environments.
• Ability to engage with stakeholders across Marketing, Customer Success, and Sales.

Nice to Have

• Experience in AI-driven product development.
• Familiarity with agile methodologies.
• Strong communication and collaboration skills.

What We Offer

• Competitive salary and benefits package.
• Fully remote work environment.
• Opportunities for professional growth and development.
• Collaborative and innovative company culture.
• Access to cutting-edge technology and tools.