Principal Designer - Website & Digital Experience

About the Role

We are looking for a Principal Designer - Website & Digital Experience to join our innovative team at Birdeye. This role is a unique opportunity to lead the design vision for our digital platforms and make a significant impact on our brand's online presence. As a Principal Designer, you will work remotely and collaborate with a talented design team based in India, driving the creative direction of our website and digital experiences.

What You'll Do

• Own and evolve the creative and brand vision for our global website and digital experiences, establishing premium design standards.
• Define how our brand is expressed digitally, translating positioning and messaging into cohesive, world-class experiences.
• Lead the end-to-end UX and visual design across desktop, mobile web, and app, ensuring consistency and quality.
• Translate business goals and user needs into intuitive and conversion-focused experiences.
• Apply insights from conversion rate optimization (CRO), user research, and experimentation to continuously enhance performance.
• Collaborate with product, marketing, engineering, and executive teams to align design with business outcomes.
• Mentor and grow a design team, fostering a culture of excellence and creativity.
• Establish and maintain design systems, standards, and guidelines across all digital properties.

Requirements

• Bachelor’s degree in Design, HCI, or a related field (or equivalent experience).
• 7+ years of experience in web, digital, or brand design, including senior or principal-level roles.
• A portfolio showcasing exceptional visual craft and modern web experiences.
• Deep expertise in Figma and modern design/prototyping tools.
• Strong understanding of UX, interaction design, typography, layout, and motion.
• Working knowledge of HTML, CSS, and JavaScript.
• Proven experience mentoring and leading design teams.
• Strong communication skills and the ability to influence at all levels of the organization.

Nice to Have

• Experience in enterprise-level design projects.
• Familiarity with agile methodologies.
• Knowledge of accessibility standards in web design.

What We Offer

• 100% employer-paid health benefit plans with multiple options (HSA, PPO).
• Flexible PTO policy.
• 401(k) plan with company match.
• Flexible work-from-home options.
• Maternity and paternity leave.
• Employee Resource Groups for networking.
• Opportunities for professional growth in a dynamic organization.