Marketing Specialist - Real Estate Focus

About the Role

We're hiring a Marketing Specialist to join our team at Compass, where our mission is to help everyone find their place in the world. As a Marketing Specialist (internally known as a Marketing Advisor), you'll play a crucial role in shaping our agents' marketing and branding projects from concept to execution. This is a fantastic opportunity for someone passionate about marketing and technology to make a significant impact in the real estate industry.

What You'll Do

• Deliver world-class client service while consulting with our customers daily to identify their marketing needs and build strategic marketing plans.
• Provide guidance and outstanding client service to our customers (real estate agents) throughout their marketing journey.
• Learn the Compass advantage and advocate for our platform to enhance agent marketing efforts.
• Create strategic marketing plans that maximize the effectiveness of budgets across various tactics, including branding, print advertising, digital, social media, direct mail, video, and paid media.
• Organize and assemble templated creative work such as print ads and brochures using InDesign.
• Liaise between the design team and agents to ensure cohesive delivery of larger projects and associated materials.
• Provide personalized experiences for customers, crafting targeted marketing strategies that exceed expectations.
• Analyze and optimize marketing plans to inform future strategies and improve overall effectiveness.
• Collaborate with advertising and media vendors to secure agent advertising spend and budget allocations.
• Stay attuned to national and local real estate market trends and forecasts.
• Cultivate relationships with customers to foster a sense of community and culture.

Requirements

• 2-5 years of marketing experience, preferably in the real estate industry.
• Excellent communication and interpersonal skills, with a natural ability to build and manage relationships.
• Deep understanding of marketing strategy and planning, with the ability to identify effective tactics across multiple channels.
• Strong project management skills with a proven track record of meeting deadlines.
• Ability to work independently and collaboratively in a fast-paced environment.
• Meticulous attention to detail and highly organized.
• Proficiency in Adobe Creative Suite, especially InDesign.
• Passion for the intersection of marketing and technology.

Nice to Have

• Prior experience in the real estate industry.
• Experience with digital marketing tools and analytics.
• Knowledge of social media marketing strategies.

What We Offer

• Competitive salary range of $61,400 - $68,200 per year.
• Participation in incentive programs, including cash, equity, or commissions.
• Comprehensive benefits package including medical, dental, vision, and life insurance.
• Paid vacation, holidays, sick time, parental leave, and recharge leave.
• 401(k) plan with flexible spending accounts (FSAs).
• Employee Assistance Program and pet insurance.
• Support systems for new parents and fertility benefits.
• Opportunities for professional growth and development.