Lead Growth Marketer - Remote Position

About the Role

Are you ready to power the World’s connections? We are looking for a hands-on, data-driven Lead Growth Marketer to build and scale Kong’s product-led growth engine. As a Lead Growth Marketer remote position, you will work directly with the Head of Product Marketing to establish the foundations of growth marketing at Kong, driving acquisition, activation, and expansion across our self-serve product motions.

What You’ll Do

• Own the full self-serve funnel from awareness through conversion and expansion, with a relentless focus on improving key metrics at each stage.
• Build and execute experimentation frameworks across channels, messaging, landing pages, onboarding flows, and in-product touchpoints.
• Partner closely with Product to optimize user activation and identify product-qualified leads (PQLs) for sales handoff.
• Develop and manage lifecycle marketing programs that drive trial conversion, feature adoption, and upsell/cross-sell.
• Instrument and analyze the self-serve funnel, turning data into actionable insights and clear reporting for stakeholders.
• Collaborate with Demand Gen, Content, and Web teams to drive qualified traffic to self-serve entry points.
• Build the growth marketing playbook at Kong—documenting what works, scaling successful experiments, and establishing repeatable processes.
• Stay current on PLG best practices and bring fresh ideas from the broader growth marketing community.

Requirements

• 3-5+ years of experience in growth marketing, lifecycle marketing, or demand generation, ideally at a developer-focused or infrastructure SaaS company.
• Proven track record of driving measurable improvements in self-serve conversion, activation, or expansion metrics.
• Highly analytical with hands-on experience in marketing automation (HubSpot, Marketo, etc.), product analytics (Amplitude, Mixpanel, Pendo), and A/B testing tools.
• Comfortable working cross-functionally with Product, Engineering, Sales, and Data teams to drive outcomes.
• Strong bias for action—you ship fast, learn fast, and iterate.
• Experience with PLG motions, freemium models, or developer tools strongly preferred.
• Excellent communication skills with the ability to translate data into compelling narratives for stakeholders.

Nice to Have

• Experience in a fast-moving environment.
• Familiarity with API and AI connectivity technologies.
• Previous roles in high-growth startups.

What We Offer

• Competitive salary and benefits.
• Fully remote work environment.
• Opportunity to work with a talented team and make a significant impact.
• Access to ongoing professional development and training.
• Flexible work hours to accommodate your lifestyle.