Talantix.io
NewRocket•04.03.26
AI SCORE 8.5

Marketing Programs Manager - Remote

$90K–$120K/year
RemoteDigital Marketing
Digital Marketing•Email Marketing•Content Creation•CRM•SalesForce.com•Campaign Management

About the Role

We are seeking a talented Marketing Programs Manager to join our dynamic team in a fully remote capacity. As a Marketing Programs Manager, you will play a pivotal role in shaping our marketing strategies and executing innovative campaigns that drive engagement and lead generation. This position offers the opportunity to work with cross-functional teams and leverage your expertise in omni-channel marketing to achieve business goals.

What You'll Do

  • Develop and implement comprehensive marketing programs that align with our strategic objectives.
  • Manage the editorial calendar and oversee content creation for various channels, including email, social media, and events.
  • Collaborate with sales and account management teams to ensure alignment on campaign execution and lead generation efforts.
  • Utilize CRM tools like Salesforce.com to track campaign performance and optimize marketing strategies.
  • Analyze market trends and customer insights to inform campaign development and execution.

Requirements

  • 3-5 years of experience in marketing program management or related fields.
  • Strong understanding of digital marketing strategies, including email marketing, content marketing, and social media.
  • Experience with CRM systems, particularly Salesforce.com.
  • Excellent project management skills and ability to work collaboratively in a remote environment.
  • Proven track record of successful campaign execution and lead generation.

Nice to Have

  • Experience in B2B marketing and demand generation.
  • Familiarity with ServiceNow and risk management processes.
  • Knowledge of account-based marketing (ABM) strategies.

What We Offer

  • Competitive salary range of $90,000 to $120,000 per year.
  • Commitment to a diverse and inclusive workplace.
  • Equal opportunity workplace with support for individuals with disabilities.
  • Flexible working hours and remote work benefits.
  • Opportunities for professional development and growth.
Why This Job8.5 of 10

This remote Marketing Programs Manager position at NewRocket offers an exciting opportunity to lead innovative marketing campaigns and work in a diverse environment. With a competitive salary and flexible hours, it's an attractive role for marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in using SalesForce.com for CRM and campaign management, demonstrating the ability to analyze customer data to optimize marketing efforts.

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A self-motivated individual with a strong background in digital marketing and content creation, capable of managing multiple campaigns simultaneously in a remote work environment.

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Experience in developing and executing email marketing strategies, with a data-driven mindset focused on improving engagement rates and lead generation.

Learning Resources

→Digital Marketing Specializationcourse
→Email Marketing Best Practicesguide
→Content Marketing Strategyarticle

Career Path

Marketing Programs Manager - Remote(Now)→Senior Marketing Manager(1-2 years)→Director of Marketing(3-5 years)

Market Overview

Market Size 2024
$450B
Annual Growth
14.5%
AI Adoption in Marketing
60%
Investment in Digital Marketing Tech
+25%
Labour Demand for Marketing Roles
+20%
Avg Salary for Marketing Programs Manager
$85K

Skills & Requirements

Required
Digital MarketingEmail MarketingContent Creation
Growing in Demand
SEO OptimizationData AnalyticsMarketing Automation Tools
Declining
Traditional Print AdvertisingBasic HTML Email Design

Domain Trends

Increased AI Utilization
AI-driven marketing tools are expected to enhance campaign effectiveness by up to 30% by 2025.
Personalization in Marketing
Over 70% of consumers prefer personalized marketing messages, pushing companies to adopt advanced CRM systems.
Rise of Video Content
Video content is predicted to account for 82% of all consumer internet traffic by 2025, significantly impacting content creation strategies.

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