Talantix.io
Remote Position•29.01.26
AI SCORE 8.5

Market Director of Marketing and Communications - Remote

$131K–$195K/
RemoteHealthcare MarketingWWRelocation
Marketing Strategy•Communication•Healthcare Marketing•Team Leadership•Public Relations•Digital Marketing

About the Role

We are seeking a Market Director of Marketing and Communications to join our team at CommonSpirit Health. This pivotal role offers the opportunity to work remotely while leading marketing strategies across our Central Coast Market, which includes seven hospitals. As a Market Director of Marketing and Communications remote position, you will play a crucial role in shaping healthcare communications and marketing strategies that align with our mission of health equity and social justice.

What You'll Do

  • Develop and execute comprehensive marketing and communication strategies for the Central Coast Market.
  • Lead a team of 3 Communications Managers and 1 Marketing Specialist to oversee media relations, advertising, and public relations.
  • Collaborate with Market Executives and Hospital leadership to align marketing strategies with local priorities.
  • Manage brand reputation and enhance community engagement through effective communication.
  • Regularly travel to various hospitals within the region for meetings and strategy sessions.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Minimum of 10 years of experience in marketing and/or communications roles, preferably in healthcare.
  • At least 5 years of management experience with a proven track record in strategic planning.
  • Experience in developing and implementing reputation management strategies.
  • Strong leadership skills and ability to work collaboratively with diverse teams.

Nice to Have

  • Experience in digital marketing and social media management.
  • Knowledge of healthcare regulations and compliance.
  • Familiarity with community health initiatives.

What We Offer

  • Hybrid work schedule (4 days on-site, 1 day remote).
  • Relocation assistance available.
  • Annual performance-based bonus program.
  • Employer contribution to retirement program with no employee contribution needed.
  • Comprehensive medical benefits with no payroll deduction.
  • Generous Paid Time Off (PTO) policy.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This role offers a unique opportunity to lead marketing efforts in a healthcare setting while working remotely. With a strong focus on health equity and community engagement, this position is ideal for experienced marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Proven expertise in healthcare marketing strategies, with a strong understanding of compliance and regulations specific to the healthcare industry, utilizing tools such as HubSpot and Google Analytics for data-driven decision-making.

→

A self-motivated leader who thrives in a remote work environment, demonstrating exceptional time management skills to coordinate marketing initiatives across multiple hospitals while fostering a collaborative virtual team culture.

→

A strategic thinker with at least 7-10 years of experience in marketing and communications, adept at developing integrated marketing campaigns that enhance brand visibility and patient engagement through digital channels and public relations.

Learning Resources

→Healthcare Marketing Strategy: A Comprehensive Guideguide
→Digital Marketing Specializationcourse
→The Importance of Public Relations in Healthcarearticle

Career Path

Market Director of Marketing and Communications - Remote(Now)→Senior Vice President of Marketing(2-4 years)→Chief Marketing Officer (CMO)(5-7 years)

Market Overview

Market Size 2024
$68B
Annual Growth
12.5%
AI Adoption in Marketing
75%
Investment in Digital Marketing
+150%
Labour Demand for Marketing Directors
+20%
Avg Salary for Senior Marketing Directors
$150K

Skills & Requirements

Required
Marketing StrategyCommunicationHealthcare Marketing
Growing in Demand
Data AnalyticsContent MarketingSearch Engine Optimization (SEO)
Declining
Traditional AdvertisingPrint Marketing

Domain Trends

Rise of AI in Marketing
AI tools are being increasingly adopted, with 75% of marketing leaders stating they use AI for customer segmentation and personalized marketing.
Shift to Digital-First Strategies
By 2025, 80% of marketing budgets will be allocated to digital channels as organizations prioritize online engagement.
Increased Focus on Data Privacy
With 68% of consumers concerned about data privacy, marketers are adapting strategies to ensure transparency and trust in communications.

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