Talantix.io
Remote Position•28.01.26
AI SCORE 8.5

Market Director of Marketing and Communications - Healthcare

$131K–$195K/year
RemoteHealthcareWWRelocation
Marketing Strategy•Communication•Healthcare Marketing•Team Leadership•Public Relations•Social Media Management

About the Role

We are seeking a Market Director of Marketing and Communications to join our team at Dignity Health. This is a pivotal remote position that offers you the opportunity to lead marketing strategies across our Central Coast Market, which includes seven hospitals. You will play a crucial role in shaping communication strategies that align with our mission of providing compassionate healthcare.

What You'll Do

  • Develop and execute comprehensive marketing and communication strategies for the Central Coast Market.
  • Collaborate with Market Executives and Hospital leadership teams to establish annual marketing plans.
  • Lead a team of 3 Communications Managers and 1 Marketing Specialist to oversee media relations, advertising, social media, and public relations.
  • Implement reputation management strategies to enhance brand visibility and community engagement.
  • Regularly travel to various hospital locations for meetings and strategy sessions.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Minimum of 10 years of experience in marketing and/or communications roles, preferably within the healthcare industry.
  • At least 5 years of management experience leading teams.
  • Proven track record in developing and implementing strategic marketing plans.
  • Strong understanding of healthcare marketing and communication trends.

Nice to Have

  • Experience in digital marketing and social media strategies.
  • Familiarity with healthcare regulations and compliance.
  • Master’s degree in a relevant field.

What We Offer

  • Hybrid work schedule (4 days on-site, 1 day remote).
  • Relocation assistance for candidates moving to the area.
  • Annual performance-based bonus program.
  • Annual employer contribution to retirement program with no employee contribution needed.
  • Comprehensive medical benefits with no payroll deduction for employees.
  • Generous Paid Time Off (PTO) policy.
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job8.5 of 10

This role offers a unique opportunity to lead marketing strategies in a prominent healthcare organization. With a hybrid work schedule and competitive compensation, it's an attractive position for experienced marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

→

Expertise in digital marketing technologies such as Google Analytics and HubSpot for data-driven decision making and campaign optimization.

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Strong self-motivation and organizational skills to manage multiple projects in a remote work environment, ensuring timely execution of marketing strategies.

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Proven track record in healthcare marketing, demonstrating an understanding of regulatory compliance and effective communication strategies tailored for diverse patient demographics.

Learning Resources

→Healthcare Marketing Strategy Guideguide
→Digital Marketing Specializationcourse
→The Ultimate Guide to Social Media Marketingarticle

Career Path

Market Director of Marketing and Communications - Healthcare(Now)→Vice President of Marketing(2-4 years)→Chief Marketing Officer (CMO)(5-7 years)

Market Overview

Market Size 2024
$70B
Annual Growth
12.5%
AI Adoption in Marketing
40%
Investment in Healthcare Marketing Tech
+25%
Labour Demand for Marketing Roles
+15%
Avg Salary for Marketing Directors
$150K

Skills & Requirements

Required
Marketing StrategyCommunicationHealthcare Marketing
Growing in Demand
Data AnalyticsContent MarketingDigital Advertising
Declining
Traditional Print AdvertisingEmail Marketing (non-personalized)

Domain Trends

Increased Use of AI in Healthcare Marketing
AI tools are expected to enhance customer engagement by 30% in the healthcare sector, driving personalized marketing strategies.
Shift Towards Digital and Social Media Platforms
Over 70% of healthcare marketing budgets are now allocated to digital channels, reflecting a significant shift from traditional media.
Emphasis on Data-Driven Decision Making
Companies utilizing data analytics for marketing strategies see a 20% increase in campaign effectiveness compared to those relying on intuition.

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