Head of Marketing - Remote Opportunity at Ukio

About the Role

We are seeking a Head of Marketing to join Ukio in a remote capacity, leading our marketing efforts in a holistic (360º) way. This role is pivotal in defining how Ukio becomes known as the global housing brand. You will combine strategic thinking with hands-on execution, directly influencing revenue generation and brand positioning.

What You'll Do

• Define and lead Ukio’s global marketing strategy across B2B and B2C channels, aligned with company vision and growth objectives.
• Own marketing’s contribution to revenue, including pipeline generation, demand creation, and qualified opportunities.
• Build and optimize the full marketing funnel—from awareness to pipeline, revenue, and customer lifetime value.
• Partner closely with Sales and Revenue teams to strengthen go-to-market strategy, improve conversion, and accelerate growth.
• Lead integrated, multi-channel marketing initiatives across digital, partnerships, events, and outbound to drive scalable demand and market expansion.
• Translate brand and positioning into high-impact campaigns that generate measurable growth.
• Continuously test and scale new acquisition channels, partnerships, and growth opportunities.
• Own the customer lifecycle strategy, leveraging CRM and MarTech to maximize engagement, retention, renewals, and lifetime value.

Requirements

• Minimum of +5 years experience in a senior marketing role, preferably with a strong B2B background.
• Experience managing individuals across various marketing domains.
• Proven experience in lead generation and automation, driving clear return on investment.
• Experience managing paid media agencies and delivering strong performance results.
• Highly analytical and metrics-driven profile.
• Experience working with CRM and automation tools.
• Strong grasp of Google Ads, Meta Ads, LinkedIn, programmatic, SEO basics, and tracking setup.
• Experience in real estate, hospitality, travel, or proptech is a plus.

Nice to Have

• Experience elevating a brand through holistic storytelling campaigns that create emotional connections with audiences.
• Strong project management and stakeholder communication abilities.
• Creative problem-solver who thrives in a fast-paced environment.

What We Offer

• Private Health Insurance with ALAN.
• Flexible retribution with Payflow.
• Team buildings and office events.
• Transportation card for roles requiring travel.
• Breakfast at the office, fruits, nutrition bars, free coffee/tea, and popcorn!
• An amazing internal culture with no dress code!
• International working environment with diverse nationalities.
• Opportunities for personal and professional growth.

Join us in revolutionizing the residential real estate market by providing fully furnished, stylish apartments for flexible rentals across Europe. As the Head of Marketing, you will play a crucial role in shaping how we connect with our audiences and drive our mission forward.