Talantix.io
Berry Law Firm•26.02.26
AI SCORE 8.5

Lifecycle Marketing Manager - Remote

$80K–$120K/year
RemoteLegalTech
Hubspot•Salesforce•Email Marketing•Data Analysis•Graphic Design•Adobe Creative Suite

About the Role

We are seeking a talented Lifecycle Marketing Manager - Remote to join our dynamic team at Berry Law Firm. In this role, you will play a crucial part in modernizing our lifecycle marketing strategies, focusing on retention marketing and user engagement. As a key player in our mission-driven culture, you will have the opportunity to make a significant impact in a veteran-led firm.

What You'll Do

  • Develop and implement comprehensive lifecycle marketing strategies that enhance user engagement and retention.
  • Utilize CRM tools like HubSpot and Salesforce to create automated nurture programs and data-driven campaigns.
  • Analyze campaign performance metrics to optimize marketing efforts and improve outcomes.
  • Collaborate with cross-functional teams to design and execute in-app messaging and SMS marketing initiatives.
  • Manage and maintain the marketing database, ensuring data accuracy and compliance with legal standards.

Requirements

  • 3-5 years of experience in lifecycle marketing or a related field.
  • Proficiency in CRM platforms, particularly HubSpot and Salesforce.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Experience in graphic design and familiarity with Adobe Creative Suite.
  • Knowledge of legal industry standards and compliance regulations is a plus.

Nice to Have

  • Experience with automated marketing tools like Dotdigital.
  • Familiarity with patient retention strategies in a healthcare context.
  • Previous experience in a multi-jurisdictional legal environment.

What We Offer

  • Meaningful ownership and clear outcomes in your role.
  • Opportunity to help modernize lifecycle marketing at scale.
  • Mission-driven culture in a veteran-led firm.
  • Flexible remote work environment.
  • Competitive salary and benefits package.
Why This Job8.5 of 10

This Lifecycle Marketing Manager role offers a unique opportunity to drive impactful marketing strategies in a mission-driven legal firm. Enjoy a competitive salary and flexible remote work.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in using Hubspot and Salesforce for automating lifecycle marketing campaigns, demonstrating a strong ability to analyze customer data and create targeted email marketing strategies that enhance user engagement.

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Possesses a creative mindset with advanced skills in Adobe Creative Suite to design visually appealing marketing materials that effectively communicate the brand's message, essential for remote collaboration with cross-functional teams.

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Has a strategic analytical approach to data analysis, utilizing insights from marketing metrics to optimize lifecycle strategies, with a minimum of 3-5 years of experience in digital marketing roles focused on retention and user engagement.

Learning Resources

→HubSpot Email Marketing Certificationcourse
→Salesforce Marketing Cloud Basicsguide
→Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Knowcourse

Career Path

Lifecycle Marketing Manager - Remote(Now)→Senior Lifecycle Marketing Manager(1-2 years)→Marketing Director(3-5 years)

Market Overview

Market Size 2024
$15.8B
Annual Growth
12.5%
AI Adoption in Marketing
65%
Investment in Marketing Technology
+30%
Labour Demand for Marketing Roles
+18%
Avg Salary for Lifecycle Marketing Managers
$85K

Skills & Requirements

Required
HubspotSalesforceEmail Marketing
Growing in Demand
Marketing AutomationSEO OptimizationContent Strategy
Declining
Traditional Print MarketingBasic HTML Email Design

Domain Trends

Increased Use of AI in Marketing
65% of marketing teams are using AI tools, significantly improving targeting and personalization.
Shift Towards Omnichannel Marketing
72% of marketers say that an omnichannel strategy is crucial for success, leading to a 30% increase in customer engagement.
Rise of Data-Driven Decision Making
Companies utilizing data analytics for marketing strategies report a 25% higher ROI compared to those that do not.

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