International Marketing Consultant - Remote Opportunity

About the Role

We're hiring an International Marketing Consultant to join our team at BetterHelp. This remote role offers the chance to lead innovative marketing strategies aimed at expanding our reach in international markets. As a leader in online therapy, we are committed to making mental health care accessible to everyone.

What You'll Do

• Partner with country leadership to grow BetterHelp’s International business through innovative and data-driven marketing strategies.
• Manage offline marketing channels, partnerships, and agency relationships to drive growth.
• Oversee a large marketing budget and allocate it across channels for maximum return on investment.
• Develop playbooks for new market launches and ensure appropriate marketing resourcing to support BetterHelp’s continued global expansion.
• Analyze global market trends, customer behavior, and competitive landscapes to identify opportunities for growth.
• Ensure optimal localization of marketing materials, ensuring that branding, messaging, and campaigns resonate with diverse audiences across different regions.
• Collaborate with cross-functional teams including product and operations to align international marketing strategies with overall business objectives.
• Build and manage relationships with local partners, agencies, and media outlets to amplify brand presence.
• Monitor and measure campaign effectiveness, leveraging data and insights to drive performance improvements.
• Ensure compliance with regional regulations, data privacy laws, and cultural sensitivities in marketing initiatives.

Requirements

• Bachelor’s or Master’s degree required.
• Proven experience in data-driven marketing and media buying across international markets.
• Strong analytical skills to assess market trends and campaign performance.
• Exceptional communication and interpersonal skills to collaborate with diverse teams.
• Ability to manage a large budget effectively and ensure ROI.
• Experience in localization strategies for different markets.
• Understanding of regional regulations and cultural sensitivities in marketing.

Nice to Have

• Experience in the mental health or wellness industry.
• Familiarity with digital marketing tools and analytics platforms.
• Fluency in multiple languages.

What We Offer

• Competitive salary ranging from $120,000 to $150,000 per year.
• Fully remote work environment with flexible hours.
• Opportunity to work with a passionate team dedicated to mental health.
• Professional development and growth opportunities.
• Travel expenses covered for occasional visits to our San Jose, CA office.
• Supportive work culture that prioritizes employee well-being.
• Health and wellness benefits.