Growth Marketing Specialist - Remote Position

About the Role

We are seeking a Growth Marketing Specialist to join our dynamic team at Optimal Blue. This remote position focuses on tactical execution and achieving short-term growth goals. As a Growth Marketing Specialist, you will lead the execution and optimization of growth initiatives across the full marketing funnel, collaborating closely with product, sales, and marketing teams to build, test, and scale campaigns that drive measurable business impact.

What You'll Do

• Plan, launch, and optimize multi-channel marketing campaigns that support short-term growth goals.
• Manage and execute growth-focused webinars and virtual events, applying best practices to maximize engagement and conversion.
• Develop and distribute growth-oriented content across channels to drive engagement and opportunity conversion.
• Organize and maintain marketing assets for scalable and consistent use across campaigns.
• Apply SEO, SEM, and web form strategies to enhance visibility and lead generation.
• Strategize, purchase, and optimize paid media aligned with business objectives and budget; analyze performance data to refine tactics.
• Leverage organic and paid social media strategies to amplify campaign reach and engagement.
• Utilize platforms like Google Analytics, HubSpot, and other automation tools to improve campaign performance.
• Design and execute A/B tests to optimize messaging, creative, and conversion rates.
• Analyze marketing performance data to uncover insights and inform ongoing strategy.

Requirements

• 3–5+ years of experience in growth marketing, preferably in tech/SaaS or B2B/B2C digital marketing roles.
• Proven track record of driving measurable user and revenue growth through multi-channel campaigns.
• Hands-on experience with paid acquisition platforms, marketing automation tools, and CRM systems (e.g., HubSpot, Outreach, ZoomInfo).
• Strong analytical skills and experience with A/B testing, SEO, SEM, and content marketing.
• Ability to develop and execute growth strategies across digital channels (paid, organic, email, content, referrals, etc.).

Nice to Have

• Experience partnering with product marketing to activate new growth levers (e.g., onboarding flows, referral programs, in-app messaging).
• Creative problem solver with a bias for action, experimentation, and continuous improvement.
• Strong communication and project management skills in a fast-paced, tech-driven environment.

What We Offer

• Competitive salary range of $85,500 to $104,500 per year.
• Participation in a Company profit sharing bonus plan.
• Comprehensive benefits package including medical, dental, vision, life insurance, and disability coverage.
• 401(k) participation with company match.
• A minimum of 10 days of vacation, sick time, 8 company-paid holidays, and 2 personal holidays per year.