About the Role

We are seeking a talented Growth Marketing Manager to join our team remotely within the United States. This role is crucial for shaping NEOGOV’s corporate narrative and driving our marketing strategies forward. As a Growth Marketing Manager - Remote, you will have the opportunity to work in a fast-paced, innovative environment where your contributions will directly impact our growth and success.

What You'll Do

  • Manage NEOGOV’s corporate narrative and thought leadership strategy across multiple brands.
  • Develop and maintain corporate messaging, ensuring consistency in all communications.
  • Collaborate with the Creative Director to align visual branding with messaging.
  • Produce flagship reports and executive-level content that enhances our market presence.
  • Oversee the execution of corporate PR strategies in partnership with our PR agency.
  • Coordinate executive speaking opportunities and manage submissions for conferences and webinars.
  • Lead social media strategy across platforms, focusing on LinkedIn and other channels.
  • Partner with Product Marketing to develop effective campaign strategies and performance metrics.

Requirements

  • 3-5 years of experience in corporate marketing, with a focus on content strategy and thought leadership.
  • Strong background in B2B SaaS marketing and managing complex content initiatives.
  • Proven experience working with PR agencies and supporting executive communications.
  • Excellent writing and editing skills, with the ability to guide contractors effectively.
  • Familiarity with tools like Eloqua, Hubspot, Salesforce, and LinkedIn for Business.

Nice to Have

  • Experience in public sector or highly regulated industries.
  • Strong analytical skills and comfort with performance metrics.
  • Ability to navigate complex organizational dynamics.

What We Offer

  • Comprehensive benefits package including medical, dental, and vision coverage.
  • Generous PTO to promote work-life balance.
  • 401K matching to support your financial future.
  • Opportunities for remote work and career growth.
  • Inclusive and diverse work environment.
Why This Job8.5 of 10

This Growth Marketing Manager position at NEOGOV offers a unique opportunity to shape corporate narratives in a fast-growing SaaS environment. With competitive salary and comprehensive benefits, it's an attractive role for marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in using analytics tools such as Google Analytics and HubSpot to drive data-driven decisions and optimize growth strategies.

Self-motivated and disciplined, with the ability to manage multiple projects and deadlines effectively in a fully remote environment.

Strong background in B2B marketing with a proven track record of developing and executing successful content strategies that enhance brand awareness and engagement.

Learning Resources

Content Marketing Strategy Guideguide

Career Path

Growth Marketing Manager(Now)Senior Growth Marketing Manager(2-4 years)Director of Marketing(4-6 years)

Market Overview

Market Size 2024
$30B
Annual Growth
12.5%
AI Adoption in Marketing
75%
Investment in Digital Marketing
+150%
Labour Demand for Growth Marketers
+20%
Avg Salary for Growth Marketing Manager
$95K

Skills & Requirements

Required
Content StrategyDigital MarketingPublic Relations
Growing in Demand
SEO OptimizationMarketing AutomationData Analytics
Declining
Traditional AdvertisingEmail Blast Campaigns

Domain Trends

Increased Focus on Personalization
78% of consumers prefer personalized content, leading to a surge in tailored marketing strategies.
Rise of AI-Driven Analytics
Over 60% of marketers are using AI tools for analytics, improving decision-making and campaign effectiveness.
Growth of Video Content Marketing
Video content is projected to account for 82% of all internet traffic by 2025, prompting marketers to invest heavily in video strategies.

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