Talantix.io
Cotiviti•01.03.26
AI SCORE 8.5

Director of Product Marketing - Retail Solutions (Remote)

$135K–$166K/year
RemoteMarketing & Product Solutions
Marketing Strategy•Lead Generation•Project Management•Communication•Sales Enablement•Market Analysis

About the Role

We are seeking a Director of Product Marketing for our Retail Business Unit to lead our marketing strategies and initiatives. This remote position offers a unique opportunity to shape the marketing landscape for Cotiviti’s business and financial solutions portfolio, which includes merchandise recovery audits, AP audits, error prevention, and contract compliance.

What You'll Do

  • Create an annual marketing plan that aligns with business objectives and marketing strategies for our financial solutions portfolio.
  • Conduct market and competitive analysis to inform strategic planning and ensure alignment with industry trends.
  • Collaborate with product teams to launch new products effectively, ensuring clear and compelling messaging.
  • Develop sales enablement materials and training to support client engagement teams.
  • Draft and maintain marketing collateral including brochures, presentations, and website content.
  • Establish relationships with subject matter experts to develop webinars and event sessions.
  • Drive marketing campaigns to introduce Cotiviti to new audiences and generate qualified leads.
  • Support RFPs and proposals to align with current solution offerings.

Requirements

  • Bachelor’s degree in marketing, business, or a related field; MBA preferred.
  • 8-10 years of experience in marketing, with a focus on lead-generation campaigns.
  • Exceptional communication skills for writing and presenting effectively.
  • Strong project management skills with attention to detail.
  • Ability to collaborate across teams and manage others in a self-directed environment.
  • Willingness to travel for conferences and meetings approximately 20% of the time.

Nice to Have

  • Experience in retail or recovery audit services.
  • Pragmatic Marketing certification.

What We Offer

  • Base salary ranging from $135,000 to $166,000 per year.
  • Discretionary bonus eligibility.
  • Comprehensive benefits package including medical, dental, and vision coverage.
  • 401(k) savings plans and paid family leave.
  • 9 paid holidays and 17-27 days of Paid Time Off (PTO) per year.
  • Flexible remote work environment.
Why This Job8.5 of 10

This role offers a unique opportunity to lead product marketing strategies in a remote setting, with a competitive salary and comprehensive benefits.

Salary Range
Required
0/1
Optional
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Bonus
0/1

Who Will Succeed Here

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Proficient in utilizing marketing automation tools like HubSpot or Marketo to streamline lead generation and track campaign performance.

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Demonstrates exceptional project management skills, particularly in remote settings, with a proven ability to lead cross-functional teams and manage multiple marketing initiatives simultaneously.

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Possesses a strategic mindset with experience in conducting market analysis and competitive research to inform product positioning and messaging for technology-driven retail solutions.

Learning Resources

→Marketing Strategy: How to Create a Marketing Plancourse
→Lead Generation Strategies for B2B Marketingcourse
→The Ultimate Guide to Market Researcharticle

Career Path

Director of Product Marketing - Retail Solutions(Now)→Vice President of Product Marketing(2-4 years)→Chief Marketing Officer (CMO)(5-7 years)

Market Overview

Market Size 2024
$19.5B
Annual Growth
12.4%
AI Adoption in Marketing
75%
Investment in Marketing Tech
+40%
Labour Demand for Marketing Roles
+25%
Avg Salary for Director of Product Marketing
$145K

Skills & Requirements

Required
Marketing StrategyLead GenerationProject Management
Growing in Demand
Digital AnalyticsCustomer Experience ManagementContent Marketing Strategy
Declining
Traditional Print AdvertisingEmail Blast Campaigns

Domain Trends

Increased Use of AI in Marketing
75% of marketers are now using AI tools for customer segmentation and targeting, enhancing personalization and efficiency.
Shift Towards Omnichannel Marketing
70% of consumers expect a consistent experience across all channels, pushing companies to integrate their marketing strategies.
Focus on Data Privacy and Compliance
With 82% of consumers concerned about data privacy, companies are investing in compliant marketing strategies and transparency.

Industry News

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