Digital Marketing Specialist - SEO Remote

About the Role

Join us as a Digital Marketing Specialist - SEO Remote and be part of a dynamic, creative, and highly collaborative digital marketing team. In this role, you will conduct comprehensive SEO audits and develop in-depth SEO strategies for Informa Connect Tech Events' exciting brands. Your efforts will significantly enhance organic discoverability, brand reach, and perception among various tech and telecom communities, ultimately driving a strong uplift in organic conversions and revenue.

What You'll Do

• Lead SEO initiatives to increase organic search traffic and referrals, ensuring alignment with overall marketing objectives.
• Conduct technical SEO audits and collaborate with central tech teams to enhance site performance.
• Perform audience and industry research to maximize the effectiveness of SEO tactics.
• Develop comprehensive content calendars and assist in creating long-form content that resonates with target audiences.
• Partner with marketing teams to produce compelling multimedia content, including videos and podcasts.
• Implement an organic amplification strategy for content across social media and other platforms.
• Continuously optimize SEO initiatives, ensuring content and keywords remain relevant and effective.
• Advise on landing page optimization to maximize discoverability and conversion rates.

Requirements

• 3-5 years of experience in SEO, with a strong understanding of GEO/AI search.
• Extensive knowledge of Google Analytics, Search Console, and SEO tools like Ahrefs and SEMRush.
• Proven ability to create effective SEO strategies aligned with marketing objectives.
• Strong analytical skills to assess audience data and recommend improvements.
• Excellent communication and presentation skills for cross-functional collaboration.

Nice to Have

• Experience in conducting technical SEO audits.
• Hands-on experience with audience data analysis and traffic analytics.
• Ability to multitask and manage multiple projects effectively.

What We Offer

• Flexible working arrangements, including remote work options.
• 25 days of annual leave, increasing to 27 days after two years.
• Company-funded private medical cover and a ShareMatch scheme.
• Opportunities for career development and access to thousands of courses on LinkedIn Learning.
• A supportive and inclusive work environment with active diversity and inclusion networks.