Digital Marketing Manager - Remote Position

About the Role

We are seeking a skilled Digital Marketing Manager to join our team in a remote capacity. This role is pivotal in leading our global paid media strategy and execution, aimed at driving demand generation and crafting an integrated, data-driven user journey that delivers measurable business impact. As a Digital Marketing Manager, you will leverage your expertise to enhance our marketing efforts and contribute to our growth.

What You'll Do

• Develop and lead a comprehensive paid media strategy aligned with business objectives and audience segmentation.
• Own media planning and channel mix across digital platforms including social, display, and search.
• Manage and execute paid media campaigns internally while overseeing external agency partnerships.
• Collaborate with campaign, events, product marketing, and regional teams to integrate paid media into go-to-market initiatives.
• Define and track KPIs for paid media performance, including pipeline contribution and ROI.
• Optimize campaigns based on performance data, attribution models, and industry best practices.
• Stay current on industry trends and AI-driven advertising innovations.

Requirements

• 7-8 years of digital marketing experience with proven management of multi-channel paid media campaigns.
• Deep understanding of digital advertising and hands-on experience across platforms such as Google, LinkedIn, Meta, and programmatic display (DSPs).
• Experience in B2B technology sectors including data infrastructure, AI, and cybersecurity.
• Demonstrated success in driving pipeline growth through effective paid media strategies.
• Strong knowledge of attribution models and analytics tools; proficiency in Excel is required, and Adobe Analytics is preferred.
• Excellent project management, organizational, and stakeholder engagement skills.
• Analytical skills to interpret data, make data-driven decisions, and present outcomes effectively.
• Exceptional communication and interpersonal skills with an innovative mindset embracing emerging technologies.

Nice to Have

• Experience with AI in digital advertising.
• Familiarity with advanced analytics tools.
• Background in data architecture and performance optimization.

What We Offer

• Industry-leading benefits, support, and services focused on holistic health and wellbeing.
• Flexible work arrangements depending on role and location.
• Inclusive culture fostering autonomy, freedom, and ownership.
• Expected base salary: $110,000 to $120,000.
• Expected on-target earnings: $123,000 to $130,000.