About the Role

We are seeking a Digital Marketing Assistant to join our dynamic team at BimmerWorld. This Digital Marketing Assistant remote position offers an exciting opportunity to develop and implement innovative marketing strategies that engage BMW owners and enthusiasts. You will play a crucial role in enhancing our brand presence across various digital channels while working closely with our Marketing Manager.

What You'll Do

  • Create compelling visual marketing materials and engaging social media campaigns aimed at acquiring new customers and retaining existing ones.
  • Coordinate with Sales, Purchasing, and Web departments to ensure all marketing materials align with company objectives.
  • Manage and execute email marketing campaigns, including scheduling, distribution, and list management.
  • Capture high-quality product photography and video content for our website and social media platforms.
  • Formulate media plans and storyboards for content capture, ensuring timely delivery of finished products.
  • Support marketing initiatives for BimmerWorld’s sister companies, Lifeline USA & Powerflex USA.
  • Maintain brand voice and messaging consistency across all platforms.
  • Collaborate with vendors for marketing efforts and maintain regular attendance.

Requirements

  • High school diploma or equivalent.
  • Proficiency in Adobe Creative Suite for photo and video editing.
  • Experience using a DSLR camera for photography and videography.
  • Strong writing and communication skills, with a professional demeanor.
  • Ability to meet deadlines and work independently as well as part of a team.
  • Knowledge and enthusiasm for the automotive industry.
  • Advanced problem-solving skills and a self-motivated attitude.
  • Organizational skills and attention to detail.

Nice to Have

  • Experience in digital marketing or related fields.
  • Familiarity with current industry trends.
  • Creative mindset for developing innovative marketing strategies.

What We Offer

  • Competitive salary ranging from $50,000 to $70,000 annually.
  • Comprehensive relocation support packages to assist with your move.
  • Opportunities for professional growth and development.
  • A vibrant work environment in the heart of southwestern Virginia.
  • Access to outdoor recreational activities and a supportive community.
  • Equal opportunity employer committed to diversity and inclusion.
Language Requirements
EnglishB2
BasicIntermediateAdvancedNative
Why This Job8.2 of 10

This Digital Marketing Assistant role at BimmerWorld offers a unique opportunity to engage with automotive enthusiasts while providing relocation support. Ideal for entry-level candidates looking to grow in the marketing field.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficiency in Adobe Creative Suite (Photoshop, Illustrator) to create visually appealing marketing materials tailored for automotive enthusiasts.

Strong self-motivation and time management skills to thrive in a remote work environment, ensuring deadlines for social media posts and email campaigns are consistently met.

A creative mindset with hands-on experience in photography, enabling the creation of engaging content that resonates with the BMW community.

Learning Resources

Digital Marketing Basicscourse

Career Path

Digital Marketing Assistant(Now)Digital Marketing Specialist(1-2 years)Marketing Manager(3-5 years)

Market Overview

Market Size 2024
$60B
Annual Growth
10.5%
AI Adoption in Marketing
75%
Investment in Digital Marketing Tech
+35%
Labour Demand for Digital Marketers
+22%
Avg Salary for Junior Digital Marketers
$45K

Skills & Requirements

Required
Digital MarketingEmail MarketingAdobe Creative Suite
Growing in Demand
Search Engine Optimization (SEO)Data AnalyticsVideo Marketing
Declining
Traditional Print AdvertisingFlash Animation

Domain Trends

Increased Use of AI in Campaigns
AI tools are being utilized by 80% of marketers to optimize campaigns, enhancing targeting and personalization.
Shift Towards Video Content
Video content accounts for 82% of all consumer internet traffic, making it essential for marketers to leverage this medium.
Rise of Influencer Marketing
Influencer marketing is projected to grow to $16.4B in 2024, highlighting the importance of social media management skills.

Industry News

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