CRM MarTech Manager - Remote Opportunity at Crypto.com

About the Role

We are seeking a highly skilled and innovative CRM MarTech Manager to join our Global CRM team. This CRM MarTech Manager remote position plays a critical role in executing our segmentation and personalization strategies, directly reporting to the MarTech Director.

What You'll Do

• Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platforms, analytics, experimentation, and data pipelines.
• Configure and manage CDP connections (e.g., data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
• Analyze customer behavior and transaction data to identify key segments, triggers, and opportunities for personalization and upsell.
• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
• Define tracking plans and event taxonomies that capture critical customer behaviors across products and platforms.
• Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
• Write API requirements and payload specifications for MarTech integrations.
• Use templating/scripting to enable dynamic content and complex personalization logic in CRM campaigns.
• Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
• Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
• Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.

Requirements

• 5+ years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high-growth environment.
• Proven track record using CDP to drive measurable improvements in retention, engagement, and LTV.
• Experience working with growth and product teams on experimentation, funnel optimization, and lifecycle programs.
• Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self-serve analysis.
• Strong understanding of sporting events and options trading.

Nice to Have

• Experience with AI tools for data analysis.
• Knowledge of the crypto market and its dynamics.
• Familiarity with marketing automation tools.

What We Offer

• Competitive salary ranging from $90,000 to $120,000 annually.
• Remote work flexibility, allowing you to work from anywhere.
• Opportunity to work in a fast-paced and innovative environment.
• Access to cutting-edge MarTech tools and resources.
• Collaborative team culture with a focus on professional growth.