Talantix.io
Remote Position•12.03.26
AI SCORE 8.5

Associate Principal Analyst - Marketing Analytics Remote

$120K–$150K/year
RemoteAdvertising Analytics
SQL•Python•Excel•Google Tag Manager•GA4•Business Intelligence Tools

About the Role

We are seeking an Associate Principal Analyst - Marketing Analytics Remote to join our dynamic team. In this role, you will leverage your expertise in marketing analytics to drive data-driven decision-making and optimize marketing strategies. As an Associate Principal Analyst, you will work closely with cross-functional teams to analyze customer behavior, segment audiences, and enhance marketing performance, all while enjoying the flexibility of remote work.

What You'll Do

  • Utilize advanced analytics techniques to interpret complex data sets and provide actionable insights for marketing strategies.
  • Collaborate with marketing, finance, and merchandising teams to develop predictive models that drive customer engagement.
  • Conduct detailed customer segmentation analysis to enhance targeted marketing efforts.
  • Implement and manage marketing analytics tools such as Google TAG Manager and GA4 to track performance metrics.
  • Present findings and recommendations to stakeholders, ensuring alignment with business objectives.

Requirements

  • 5+ years of experience in marketing analytics or a related field, with a strong focus on data analysis and performance measurement.
  • Proficiency in SQL, Python, and Excel for data manipulation and analysis.
  • Experience with business intelligence tools and data visualization platforms.
  • Strong analytical skills with the ability to translate data into strategic insights.
  • Excellent communication skills to convey complex information to non-technical stakeholders.

Nice to Have

  • Experience with healthcare data analytics and Medicare claims data.
  • Familiarity with LinkedIn Sales Navigator and audience segmentation techniques.
  • Knowledge of commercial contracting and legal experience in data usage.

What We Offer

  • Flexible working arrangements to promote work-life balance.
  • Opportunities for team building and community engagement.
  • Support for professional development and continuous learning.
  • Competitive salary and benefits package.
  • Remote work environment with a collaborative culture.
Why This Job8.5 of 10

This Associate Principal Analyst - Marketing Analytics Remote role offers a unique opportunity to leverage data analytics in a flexible work environment. With a competitive salary and strong emphasis on professional development, it's an attractive position for experienced analysts.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in SQL and Python for advanced data manipulation and analysis, capable of writing complex queries to extract actionable insights from large datasets.

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Self-motivated and disciplined in a remote work environment, able to manage time effectively while collaborating with cross-functional teams using tools like Google Meet and Slack.

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Strong analytical mindset with experience in Google Tag Manager and GA4, ensuring the ability to track and measure marketing performance metrics accurately to inform strategic decisions.

Learning Resources

→Learn SQL for Data Sciencecourse
→Python for Data Analysiscourse
→Google Tag Manager Documentationguide

Career Path

Associate Principal Analyst - Marketing Analytics(Now)→Principal Analyst - Marketing Analytics(1-2 years)→Marketing Analytics Manager(3-5 years)

Market Overview

Market Size 2024
$8.6B
Annual Growth
12.4%
AI Adoption in Marketing Analytics
45%
Investment in Marketing Analytics Tools
+30%
Labour Demand for SQL Analysts
+20%
Avg Salary for Marketing Analysts
$95K

Skills & Requirements

Required
SQLPythonExcel
Growing in Demand
Data Visualization (Tableau, Power BI)Machine LearningCloud Data Warehousing (Snowflake, BigQuery)
Declining
Traditional Reporting Tools (Crystal Reports)Excel Macros

Domain Trends

Rise of AI-Driven Analytics
45% of marketing teams are adopting AI tools for predictive analytics to enhance decision-making processes.
Integration of Multi-Channel Data
67% of companies are focusing on integrating data from multiple channels to create a unified customer view, driving demand for SQL expertise.
Shift to Real-Time Analytics
72% of businesses are prioritizing real-time data analysis to improve marketing responsiveness, increasing the need for advanced SQL and BI skills.

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