Talantix.io
Remote Position•08.03.26
AI SCORE 8.2

Associate Principal Analyst - Marketing Analytics (Remote)

$90K–$120K/year
RemoteAdvertising Analytics
SQL•Python•Excel•Google Tag Manager•GA4•Data Analysis

About the Role

We are seeking an experienced Associate Principal Analyst in Marketing Analytics to join our dynamic team. This remote position offers an exciting opportunity to leverage your analytical skills to drive marketing strategies and performance measurement. As an Associate Principal Analyst, you will play a crucial role in shaping data-driven decisions that impact our marketing initiatives.

What You'll Do

  • Lead marketing analytics projects, utilizing tools such as SQL, Python, and Excel to analyze data and derive actionable insights.
  • Collaborate cross-functionally with marketing, sales, and product teams to develop strategies that enhance customer engagement and optimize marketing performance.
  • Conduct predictive modeling and customer segmentation analyses to inform marketing strategies and improve targeting.
  • Utilize Google TAG Manager and GA4 to track and analyze marketing campaign performance.
  • Support financial analysis and merchandising strategies through data analysis and reporting.

Requirements

  • 3-5 years of experience in marketing analytics or a related field.
  • Proficiency in SQL, Python, and business intelligence tools.
  • Strong analytical skills with a focus on data modeling and performance measurement.
  • Experience with customer analytics and market access strategies.
  • Excellent communication skills and the ability to collaborate effectively across teams.

Nice to Have

  • Experience with healthcare data analytics.
  • Familiarity with LinkedIn Sales Navigator and APIs.
  • Knowledge of Medicare claims data and commercialization strategies.

What We Offer

  • Flexible working arrangements to support work-life balance.
  • Opportunities for team building and community engagement.
  • Support for professional development and continuous learning.
  • Competitive salary and benefits package.
  • Remote work environment with a collaborative team culture.
Why This Job8.2 of 10

This remote Associate Principal Analyst role offers a competitive salary and flexible working arrangements, making it an attractive opportunity for data professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in SQL and Python for complex data manipulation and analysis, with experience in using libraries like Pandas and NumPy for data processing.

→

Self-motivated and detail-oriented, able to work independently in a remote environment while effectively managing time and prioritizing multiple marketing analytics projects.

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Analytical mindset with the ability to translate data insights into actionable marketing strategies, leveraging tools like Google Tag Manager and GA4 for performance measurement.

Learning Resources

→SQL for Data Sciencecourse
→Python Data Analysiscourse
→Google Analytics 4 (GA4) Documentationguide

Career Path

Associate Principal Analyst - Marketing Analytics(Now)→Senior Marketing Analyst(1-2 years)→Marketing Analytics Manager(3-5 years)

Market Overview

Market Size 2024
$8.3B
Annual Growth
12.5%
AI Adoption
45%
Investment in Analytics
+25%
Labour Demand for Data Analysts
+30%
Avg Salary for Marketing Analysts
$85K

Skills & Requirements

Required
SQLPythonExcel
Growing in Demand
Machine LearningData Visualization (Tableau, Power BI)Cloud Data Warehousing (Snowflake, BigQuery)
Declining
Microsoft AccessExcel VBA

Domain Trends

Rise of AI in Marketing Analytics
AI tools are increasingly integrated into marketing analytics, with 45% of companies adopting AI solutions for data-driven decision-making.
Shift to Real-Time Analytics
Real-time data analytics is becoming critical, with 60% of organizations prioritizing real-time insights to enhance customer engagement and marketing strategies.
Increased Focus on Data Privacy
With regulations tightening, 70% of companies are investing in compliance and data privacy measures, impacting how marketing analytics are conducted.

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