Vice President of Marketing - Remote

About the Role

We are seeking a dynamic and experienced Vice President of Marketing to join our team in a fully remote capacity. As the Vice President of Marketing, you will play a critical role in shaping our marketing strategy and driving growth in the HealthTech sector. This position offers the unique opportunity to lead a talented marketing team and implement innovative marketing solutions that enhance our brand presence and drive patient acquisition.

What You'll Do

• Develop and execute comprehensive marketing strategies that align with our business goals and drive demand generation.
• Lead the marketing team in creating data-driven campaigns that leverage analytics and customer insights to optimize performance.
• Oversee the development of marketing automation and CRM initiatives to enhance customer engagement and retention.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels.
• Foster a culture of innovation and continuous improvement within the marketing team.
• Utilize ABM tools to target key accounts and drive B2B marketing initiatives.
• Engage in community outreach and patient acquisition strategies to expand our market reach.

Requirements

• 10+ years of experience in marketing leadership roles, preferably in the HealthTech or MedTech industries.
• Proven track record of developing successful marketing strategies that drive growth and enhance brand visibility.
• Strong analytical skills with experience in data-driven decision-making.
• Expertise in digital marketing, performance marketing, and brand development.
• Excellent leadership and team-building skills, with the ability to inspire and motivate a remote team.
• Experience with budget management and resource allocation.
• Strong communication and interpersonal skills.

Nice to Have

• Experience in direct-to-consumer (DTC) growth strategies.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of community outreach programs and patient acquisition tactics.

What We Offer

• Competitive salary range of $150,000 - $200,000 per year.
• 401(k) matching and comprehensive health insurance plans.
• Dental and vision insurance, along with life and disability coverage.
• Flexible spending accounts and paid time off.
• Company-paid holidays and tuition reimbursement for professional development.
• Opportunities for career advancement in a rapidly growing company.
• Supportive and inclusive company culture that values remote work flexibility.