Senior Product Marketing Manager - AI App Builder

About the Role

We’re hiring a Senior Product Marketing Manager to join our innovative team at Bolt.new by StackBlitz. As a Senior Product Marketing Manager remote, you will play a pivotal role in shaping our product narrative and driving successful launches in a competitive landscape. This is your chance to join a fully remote team that is passionate about building the future of software development.

What You'll Do

• Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API, ensuring differentiation against competitors like Lovable, Replit, and Cursor.
• Lead product launches end-to-end using our tiered launch framework, from feature briefing with engineering to post-launch measurement.
• Build and maintain a competitive intelligence program to track competitor activities and identify opportunities for differentiation.
• Develop sales enablement materials that empower our sales teams, including battle cards, one-pagers, and demo scripts.
• Collaborate with the Growth team on pricing and packaging strategies to maximize conversion and expansion.
• Partner with Content and Social teams to translate product narratives into engaging content across various platforms.
• Drive customer marketing initiatives to turn power users and enterprise customers into advocates.
• Define and track PMM metrics to measure the impact of launches on signups and competitive win rates.

Requirements

• 5+ years of experience in product marketing, with at least 2 years in a B2B SaaS or developer tools company.
• Proven track record of owning product launches from strategy through execution with measurable impact.
• Strong competitive instincts and the ability to position against well-funded competitors.
• Experience in building effective sales enablement materials.
• Excellent writing skills for creating crisp positioning documents and compelling launch copy.
• Comfortable collaborating with engineers and PMs to extract key insights from technical features.
• Familiarity with pricing and packaging decisions.

Nice to Have

• Experience in a product-led growth (PLG) company.
• Background in AI, developer tools, or no-code/low-code platforms.
• Experience building a competitive intelligence program from scratch.
• Marketing experience for platform products.
• Experience in a hyper-growth company environment.
• Mentoring experience with junior PMMs.
• Familiarity with Bolt.new or similar AI builders.

What We Offer

• Competitive salary range of $140,000 to $180,000 per year.
• Fully remote work environment with flexible hours.
• Opportunity to work with a passionate, innovative team.
• Professional development opportunities and mentorship.
• Collaborative and inclusive company culture.