Growth Product Manager - Remote Opportunity at SleepScore Labs

About the Role

We are seeking a Growth Product Manager to join our team at SleepScore Labs. This remote position will focus on enhancing user engagement and onboarding experiences across our consumer sleep apps. You will work part-time, dedicating 20 hours per week to help users build healthier sleep habits through our innovative applications.

What You'll Do

• Improve onboarding and activation experiences across SleepScore’s consumer sleep apps.
• Increase user engagement and progression toward key milestones, especially completion of 36 nights of sleep tracking.
• Design and optimize lifecycle journeys across push notifications, email, and in-app nudges to improve retention and habit formation.
• Partner closely with German marketing teams to support app growth initiatives that improve download-to-activation and acquisition-to-engagement conversion.
• Identify and prioritize lightweight product and UX improvements that are feasible within limited engineering capacity.
• Use product data, behavioral insights, and user journey analysis to identify friction points and opportunities for improvement.
• Collaborate across product, marketing, design, engineering, and CRM stakeholders to align priorities and deliver measurable outcomes.
• Use modern AI tools to accelerate analysis, ideation, prototyping, copy creation, and requirements development.
• Recommend practical experiments and improvements that maximize impact while reducing execution time and resource demands.

Requirements

• Experience in product growth, lifecycle CRM, retention, or onboarding optimization for consumer apps.
• Strong understanding of onboarding, engagement, activation, retention, and habit-forming user journeys.
• Demonstrated ability to improve conversion and engagement through lifecycle touchpoints such as push, email, and in-app messaging.
• Strong product instincts with a pragmatic, execution-focused approach.
• Ability to work cross-functionally with product, marketing, design, engineering, and analytics partners.
• Experience identifying high-impact, low-complexity product improvements in fast-moving environments.
• Comfort using AI tools to improve speed and quality across analysis, UX thinking, prototyping, and documentation.
• Strong communication skills and the ability to translate user behavior and growth opportunities into clear product actions.

Nice to Have

• Experience in sleep, digital health, wellness, or behavior-change products.
• Experience working with international teams, including Germany-based stakeholders.
• Familiarity with subscription, engagement, or retention models in mobile or consumer digital products.
• Experience improving app store conversion, onboarding completion, and lifecycle-driven re-engagement.
• Experience working effectively in fractional or part-time product leadership roles.
• Bilingual English/German.

What We Offer

• A mission-driven company dedicated to improving people’s physical, mental, and emotional well-being through better sleep.
• A culture that values practical innovation, experimentation, and thoughtful product development.
• A flexible working model designed to support collaboration while recognizing the realities of modern work.
• Access to modern tools, including AI, to improve speed, focus, and impact.
• A collaborative environment where diverse perspectives are welcomed and encouraged.