Senior Performance Creative - Remote Role at Ruby Labs

About the Role

We are looking for a Senior Performance Creative to join our dynamic marketing team at Ruby Labs. This remote role is essential for driving our advertising creative process across multiple consumer-focused brands. You will be responsible for developing new ad concepts, managing production timelines, and collaborating with various teams to ensure that our creatives not only captivate but also convert.

What You'll Do

• Lead the ideation and conceptualization of new ad creatives that resonate with diverse audiences, enhancing customer acquisition.
• Stay ahead of industry trends to integrate innovative elements into creative production, ensuring our creatives are captivating and effectively convert viewers into customers.
• Oversee the production process to ensure all projects are delivered on time and meet the creative vision.
• Work closely with User Acquisition Managers to analyze the performance of ad creatives across various platforms.
• Conduct thorough competitor research to understand market benchmarks and creative standards.
• Collaborate with design teams to transform ideas into compelling ad creatives that align with brand values.
• Generate and test hypotheses in A/B testing to refine creatives, focusing on optimizing conversion rates.
• Provide regular reports to the Ad Creative Lead on the impact and effectiveness of ad creatives.

Requirements

• 3+ years of experience in creative production or a similar role, preferably in a tech-focused or consumer product company.
• Strong portfolio demonstrating expertise in producing high-performing digital ads.
• Expertise in digital advertising platforms and understanding of performance metrics.
• Proficiency in project management tools and collaboration software.
• Ability to perform data analysis to draw actionable insights from campaign results.
• Up-to-date knowledge of AI tools used in creative production.
• Excellent communication and interpersonal skills to manage diverse teams and stakeholders.
• Detail-oriented with strong organizational skills to manage multiple projects simultaneously.

Nice to Have

• Experience with emerging trends in digital marketing and advertising.
• Familiarity with various digital marketing channels.
• Ability to adapt quickly to new technologies and changes in the digital marketing landscape.

What We Offer

• Remote Work Environment: Work from anywhere, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being.
• Paid National Holidays: Celebrate national holidays with paid time off.
• Company-provided MacBook: Top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Benefit from flexibility, autonomy, and entrepreneurial opportunities.