Senior Media Buyer - Remote (Meta/​TikTok/​Snapchat)

About the Role

We are seeking a Senior Media Buyer to join our dynamic team in the EdTech sector. This remote position focuses on managing campaigns across platforms like Meta, TikTok, and Snapchat. As a Senior Media Buyer, you will be instrumental in building and optimizing our ecosystem of educational AI products for Tier-1 markets.

What You'll Do

• Lead campaign management, including testing, optimization, and scaling budgets from $10K to $200K monthly.
• Quickly analyze unit economics through adaptation and improvement of existing creatives and offers.
• Establish a creative pipeline by sourcing and connecting with contractors, UGC studios, and designers.
• Set up A/B testing systems to evaluate offers, landing pages, upsells, and subscription models.
• Collaborate closely with a Senior Data Analyst to formulate hypotheses and draw insights from data.
• Plan seasonal spending in anticipation of peak periods such as back-to-school and finals.
• Manage performance marketing strategies with a focus on real results and data-driven decisions.
• Work independently to generate creative solutions and oversee the creative process.

Requirements

• Minimum of 2+ years of hands-on experience in performance marketing.
• Proven track record of managing budgets of $75K to $100K monthly; candidates with less than $50K experience will not be considered.
• Experience in scaling budgets significantly, demonstrating growth from smaller initial budgets.
• Familiarity with subscription models is a must-have.
• Experience with target companies such as Genesis, SKELAR, Appflame, Jatapp, Welltech, or Playrix is highly preferred.
• Ability to identify unit economics rather than simply executing pre-existing connections.
• Strong understanding of both buying and creative processes, with the ability to manage the creative generation independently.
• Energetic and ambitious mindset, capable of driving results.

Nice to Have

• Experience with advanced analytics tools and methodologies.
• Familiarity with AI-driven marketing strategies.
• Knowledge of emerging trends in EdTech and performance marketing.

What We Offer

• Competitive salary range of $2000-$3000 per month, with potential bonuses up to $5K.
• Flexible working hours, allowing you to start your day between 8 AM and 11 AM and finish between 5 PM and 8 PM.
• 18 days of paid vacation and 5 sick days without a medical certificate.
• 30 days of sick leave with a medical certificate.
• 5 additional days off per year.
• Public holidays are observed as days off.
• Additional leave for significant personal events.
• Comprehensive onboarding process including HR pre-interview, technical interview with the CMO, and a test assignment.