Senior Media Buyer - Remote (AI/​EdTech Focus)

About the Role

We are seeking a Senior Media Buyer to join our dynamic team in the AI/EdTech sector. This remote position offers the opportunity to work with cutting-edge educational AI products aimed at Tier-1 markets. As a Senior Media Buyer, you will manage campaigns across platforms such as Meta, TikTok, and Snapchat, optimizing and scaling budgets from $10K to $200K monthly. You will play a crucial role in shaping our marketing strategies and driving our growth through innovative media buying techniques.

What You'll Do

• Lead the manual management of advertising campaigns, focusing on testing, optimization, and scaling.
• Quickly identify unit economics through adaptation and enhancement of competitor insights.
• Establish a creative pipeline by sourcing contractors, UGC studios, and designers to set up a streamlined creative flow.
• Conduct A/B testing to experiment with offers, landing pages, upsells, and subscription models.
• Collaborate closely with our Senior Data Analyst to formulate hypotheses and draw conclusions based on analytics.
• Plan seasonal budgets effectively to align with peak periods such as back-to-school and finals.
• Manage budgets effectively, ensuring a hands-on approach to scaling from lower initial budgets to substantial monthly spends.
• Drive the generation of creative assets independently while maintaining a strong understanding of both buying and creative processes.

Requirements

• Minimum of 2 years of experience in performance marketing, with a proven track record in media buying.
• Strong understanding of subscription models and experience managing budgets of $75K to $100K monthly.
• Experience in scaling budgets significantly, with a focus on achieving results.
• Familiarity with target companies such as Genesis, SKELAR, Appflame, Jatapp, Welltech, and Playrix is highly preferred.
• Ability to identify unit economics rather than simply executing pre-existing connections.
• Energetic and ambitious mindset, capable of managing the creative generation process independently.
• Proven experience in hands-on roles is a must.

Nice to Have

• Experience with advanced analytics tools and methodologies.
• Familiarity with the latest trends in AI and EdTech marketing.
• Networking skills to connect with industry professionals and potential collaborators.

What We Offer

• Competitive salary ranging from $2000 to $3000 per month, with performance bonuses up to $5000.
• Flexible working hours, allowing you to start between 8 AM and 11 AM and finish between 5 PM and 8 PM.
• 18 days of paid vacation per year.
• 5 days of sick leave without a doctor's note.
• 30 days of sick leave with a doctor's note.
• 5 additional days off per year for personal events.
• National holidays off.
• Additional days off for significant events.