Senior Marketing Technology Specialist - Remote

About the Role

We are seeking a Senior Marketing Technology Specialist to join our team at Lynx Financial Crime Tech on a fully remote basis. This role is pivotal in shaping our marketing technology landscape and ensuring that our digital ecosystem supports our business goals effectively.

What You'll Do

• Design, build, and evolve our marketing technology ecosystem from the ground up, ensuring it meets business needs and supports revenue growth.
• Administer and continuously optimize HubSpot and Salesforce, aligning marketing and sales efforts for maximum efficiency.
• Manage and enhance our WordPress websites, implementing technical improvements and small integrations.
• Develop and execute organic and paid SEO, SEM, and GEO strategies, analyzing results for data-driven optimization.
• Design and optimize marketing automation workflows, segmentations, and lead scoring processes in HubSpot.
• Integrate systems and maintain data flows between platforms, ensuring data consistency and traceability.
• Build advanced BI dashboards for tracking marketing and business metrics, enabling decision-oriented performance analysis.
• Supervise data quality and governance across the tech stack, ensuring reliable reporting and sales support.
• Collaborate with internal teams to ensure effective adoption of tools and best practices.

Requirements

• 5+ years of professional experience in Marketing Technology, Marketing Operations, or similar roles.
• 3-5 years of hands-on experience with HubSpot and Salesforce, managing automations, integrations, and reporting.
• Proven experience in building dashboards and reporting systems focused on business and revenue metrics.
• Experience in B2B environments, preferably within SaaS, fintech, or technology sectors.
• A dual business and technology profile is highly valued.

Nice to Have

• Experience with SQL and advanced data analytics.
• Familiarity with AI and machine learning concepts.
• Previous experience in a startup or fast-paced environment.

What We Offer

• Competitive salary range of $90,000 - $120,000 per year, commensurate with experience.
• Fully remote work environment with flexible hours.
• Opportunity to work with cutting-edge AI technologies in a growing company.
• Professional development and training opportunities.
• Health and wellness benefits.