Talantix.io
HMH•01.03.26
AI SCORE 8.0

Senior Marketing Manager - K-6 EdTech Solutions

$75K–$95K/year
RemoteEdTech
Marketing Strategy•Digital Marketing•Sales Support•Project Management•Customer Engagement•Competitive Research

About the Role

We are seeking a Senior Marketing Manager to join our team remotely. In this role, you will lead the marketing strategies for K-6 educational technology solutions, driving engagement and sales support. As a Senior Marketing Manager, you will play a crucial role in enhancing student outcomes and empowering educators through innovative marketing initiatives.

What You'll Do

  • Lead the planning, creation, and execution of marketing strategies that align with HMH’s revenue goals for K-6 edtech solutions.
  • Develop and execute solution-based marketing plans biannually.
  • Serve as the subject matter expert for ELA K-6 core and supplemental solutions, supporting internal teams and customers.
  • Create compelling customer-facing and internal sales materials that resonate with market needs.
  • Conduct competitive research to strengthen messaging and validate market positioning.
  • Manage the full ELA K-6 product sample strategy, including inventory and supply chain coordination.
  • Collaborate with centralized marketing to support multi-channel campaigns from awareness through renewal.
  • Communicate how HMH ELA solutions align with state and local requirements to improve win rates.

Requirements

  • Bachelor’s degree.
  • Over 3 years of professional experience in marketing, edtech, or sales roles within education or related industries.
  • Strong understanding of the elementary literacy market.
  • Knowledge of digital marketing and experience building relationships with educators and customers.
  • Proficiency with Microsoft tools including Word, Excel, PowerPoint, Outlook, Teams, and Microsoft Copilot.
  • Experience with Adobe, Camtasia, Canva, and social media platforms.
  • Collaborative team player who values relationship-building and adapts quickly in a fast-paced environment.
  • Strong multitasking abilities and a passion for education.

Nice to Have

  • Experience with Salesforce, Smartsheet, Tableau, and Mural.

What We Offer

  • Competitive salary range of $75K - $95K.
  • Remote work flexibility.
  • Opportunities for professional development and growth.
  • Engaging team culture focused on collaboration and innovation.
  • Approximately 10% travel may be required.
Why This Job8.0 of 10

This Senior Marketing Manager role at HMH offers an exciting opportunity to lead marketing strategies for K-6 EdTech solutions while working remotely. With a competitive salary and a focus on professional growth, this position is ideal for passionate marketing professionals.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proficient in digital marketing tools such as HubSpot and Google Analytics, with a strong ability to analyze data to inform K-6 marketing strategies.

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Self-motivated and capable of managing multiple projects in a remote setting, demonstrating strong organizational and time management skills to meet deadlines.

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Experience in developing customer engagement campaigns specifically tailored for educators and K-6 students, with a focus on enhancing user experience and learning outcomes.

Learning Resources

→Marketing Strategies for EdTechcourse
→Digital Marketing Fundamentalscourse
→Creating a Customer Engagement Strategyarticle

Career Path

Senior Marketing Manager - K-6 EdTech Solutions(Now)→Marketing Director - Educational Technologies(2-4 years)→VP of Marketing - EdTech Solutions(5-7 years)

Market Overview

Market Size 2024
$14.7B
Annual Growth
17.2%
AI Adoption in EdTech Marketing
45%
Investment in EdTech Marketing Technologies
+60%
Labour Demand for Marketing Roles in EdTech
+25%
Avg Salary for Senior Marketing Managers in EdTech
$110K

Skills & Requirements

Required
Marketing StrategyDigital MarketingSales Support
Growing in Demand
Content MarketingData AnalyticsSEO Optimization
Declining
Traditional Print AdvertisingCold Calling

Domain Trends

Rise of AI-Powered Marketing Tools
AI tools are increasingly being adopted for personalized marketing campaigns, with 45% of EdTech companies utilizing AI for customer engagement.
Increased Focus on Customer Experience
Companies are shifting towards enhancing customer experience, with 60% of EdTech firms reporting investments in customer engagement strategies.
Growth of Digital Learning Platforms
The digital learning market is projected to grow by 20% annually, driving demand for innovative marketing strategies tailored to K-6 educational tools.

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