Senior Marketing Manager - Display & Online Video (Remote)
About the Role
We are looking for a Senior Marketing Manager - Display & Online Video (Remote) to join our dynamic team. In this role, you will lead the development and execution of innovative marketing strategies across various digital platforms, including Meta, YouTube, TikTok, and Google Display Network (GDN). As a Senior Marketing Manager, you will play a crucial role in driving customer acquisition and enhancing brand visibility through programmatic advertising and online video campaigns.
What You'll Do
- Develop and implement comprehensive marketing strategies for display and online video campaigns.
- Analyze performance metrics and optimize campaigns to achieve maximum ROI.
- Collaborate with cross-functional teams to align marketing initiatives with business goals.
- Lead a team of marketing professionals, providing guidance and mentorship.
- Utilize AI-driven insights and data analysis to inform decision-making and strategy adjustments.
- Manage budgets and allocate resources effectively to maximize campaign performance.
- Stay updated on industry trends and best practices in online marketing and programmatic advertising.
- Foster a culture of diversity and inclusion within the marketing team.
Requirements
- 5+ years of experience in digital marketing, with a focus on display and online video.
- Proven track record of successful campaign management and customer acquisition.
- Strong analytical skills and experience with marketing analytics tools.
- Excellent leadership and team management abilities.
- Familiarity with SEO, SEA, and performance marketing strategies.
- Experience in B2B SaaS marketing is a plus.
- Ability to work independently and remotely while managing multiple projects.
- Strong communication skills and a collaborative mindset.
Nice to Have
- Experience with UX research and funnel architecture.
- Knowledge of performance copywriting and direct response copywriting.
- Familiarity with programmatic advertising platforms like DV360.
What We Offer
- Competitive salary ranging from $120,000 to $150,000 annually.
- Generous paid time off policy to support work-life balance.
- Opportunities for career growth and professional development.
- A comprehensive benefits package that includes health, dental, and vision insurance.
- A vibrant and inclusive company culture that values diversity.
- Remote work flexibility to accommodate your lifestyle.
- Access to cutting-edge marketing tools and resources.
- Collaborative team environment that encourages innovation.
This Senior Marketing Manager role offers a unique opportunity to lead innovative marketing strategies in a fully remote environment. Competitive salary and a focus on diversity make it attractive.
Who Will Succeed Here
Deep expertise in programmatic advertising and display marketing, with hands-on experience using platforms like Google Ads and Meta Ads Manager to optimize campaigns for customer acquisition and engagement.
Strong analytical mindset, capable of utilizing data analysis tools such as Google Analytics and Tableau to derive insights from campaign performance and make data-driven decisions to enhance ROI.
Proven ability to innovate in remote work environments, demonstrating self-motivation and adaptability while effectively managing multiple digital marketing campaigns across diverse platforms like YouTube and TikTok.
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