Senior Marketing Manager - B2B Insurance Focus (Remote)

About the Role

We are seeking a Senior Marketing Manager to join our team at SMABTP, a leader in the insurance industry. This Senior Marketing Manager remote position offers an exciting opportunity to shape our marketing strategies and drive growth in the B2B sector. You will collaborate with various teams to develop and implement marketing plans that resonate with our clients and stakeholders.

What You'll Do

• Co-develop the marketing plan and actions with market leaders and the direct network.
• Implement marketing campaigns, monitor their performance, and adjust action plans based on results.
• Enhance Marketing AI, lead scoring, and intelligent campaigns.
• Conduct internal marketing studies and market analysis to respond to internal client requests.
• Oversee studies assigned to specialized providers, including drafting specifications and managing results dissemination.
• Perform competitive analysis and maintain a daily watch on market developments.
• Segment the client base and define priority actions with the support of the Commercial Statistics team.
• Launch new products and redesign existing offerings, including writing product content for the website.

Requirements

• Master's degree in Marketing or Commerce.
• 5 to 10 years of experience in a similar role, preferably in a B2B environment.
• Strong expertise in operational marketing and campaign design.
• Familiarity with industry trends, including AI-related practices.
• Proficient in strategic marketing fundamentals, especially in market research and data analysis.
• Experience with CRM tools, office software (Excel, PowerPoint), marketing automation, and analytics solutions.
• Knowledge of SAS and Sphinx is a plus.
• Understanding of insurance products marketed by SMABTP is appreciated.

Nice to Have

• Experience in the construction and real estate sectors.
• Leadership qualities and decision-making skills.
• Ability to manage multiple projects simultaneously.

What We Offer

• Attractive fixed salary with performance-based bonuses.
• Participation bonus with guaranteed minimum amounts.
• Remote work options available two days a week.
• Employee benefits including meal vouchers.
• Supportive company culture focused on work-life balance.
• Commitment to diversity and inclusion.
• Opportunities for internal mobility and career growth.