Senior Marketer - Upmarket Demand Gen Automation

About the Role

We are hiring a Senior Marketer for Upmarket Demand Gen Automation to join our dynamic team at HubSpot. In this Senior Marketer remote position, you will play a crucial role in driving growth and enhancing customer experiences through intelligent, AI-powered automation. As our customer base expands, your expertise will help us shift from manual processes to scalable automation that connects customers with the right solutions at the right time.

What You'll Do

• Own email automation programs end-to-end — from strategy and segmentation to execution, reporting, and optimization.
• Design, write, and build high-performing emails and automated journeys tailored to upmarket buyers.
• Utilize data-driven insights and experimentation to identify expansion opportunities within our customer base.
• Define program metrics and regularly report on performance, identifying opportunities for improvement.
• Collaborate cross-functionally with Sales, Sales Operations, and Marketing Technology to create cohesive customer experiences.
• Identify process inefficiencies and enhance them through thoughtful, scalable automation.
• Contribute to best practices by sharing insights and results from experiments.
• Translate performance data into actionable recommendations that support revenue growth and improve customer experience.

Requirements

• 5+ years of experience in B2B sales, marketing, or marketing automation.
• Proven experience in building and optimizing email marketing and automation programs.
• Strong writing and communication skills with the ability to craft compelling messaging.
• Demonstrated ability to define metrics and analyze performance data.
• Experience managing cross-functional projects in a fast-paced environment.
• Comfort moving between strategic planning and hands-on execution.
• Experience running experiments and applying growth-focused methodologies.
• Ability to operate independently while collaborating closely with partners.

Nice to Have

• Experience working with upmarket or enterprise B2B audiences.
• Background in revenue operations or customer success alignment.
• Familiarity with AI-driven marketing tools and personalization technologies.
• Experience supporting sales-assisted expansion or cross-sell motions.

What We Offer

• Annual cash compensation range of $92,000—$138,000 USD.
• Eligible for HubSpot’s equity plan to receive RSUs.
• Flexible work environment with a focus on building strong connections.
• Comprehensive benefits package to support your growth.
• Commitment to fair compensation practices and transparency.