Senior Global Social Marketing Leader - Relocate to New Zealand

About the Role

Are you a UK-based social marketing leader excited about a move to New Zealand? This is an opportunity to relocate to Auckland, NZ, and step into a Senior Global Social Marketing Leader remote role with a high-growth FMCG manufacturer whose brands are sold worldwide. Our client is known for building challenger brands through bold creativity, social-first thinking, and commercial rigor. With international scale and strong investment in marketing, this is a business where content and storytelling sit at the heart of growth.

What You'll Do

• Define and deliver a best-in-class global social and content strategy that drives brand growth, engagement, and commercial performance.
• Set the creative vision across paid and owned channels, leading end-to-end global campaigns from insight through to execution and optimization.
• Work closely with brand, creative, digital, and media teams to deliver social-first, culturally relevant storytelling across TikTok, Instagram, websites, and CRM channels.
• Balance strategic leadership with hands-on execution, scaling a global content engine while empowering local markets to build audiences and deliver content aligned to global standards.
• Lead and develop a specialist content team, championing the value of content internally and ensuring it delivers tangible business outcomes.

Requirements

• 5+ years’ experience in content marketing, brand, or social roles, either in-house or agency-side.
• Strong social-first experience, particularly across TikTok and Instagram, with proven success building and scaling audiences.
• Demonstrated ability to plan and deliver content campaigns end-to-end, from strategy through to optimization.
• Experience working in fast-paced environments, including London agencies, with the ability to translate insight into effective, brand-right content.
• Deep awareness of social trends and platform innovation.
• Experience building and managing content calendars across multiple owned channels.
• Hands-on experience producing both scrappy and polished content formats at scale.
• Strong organization and project management skills.
• Experience mentoring or leading others, fostering creativity and collaboration.

Nice to Have

• A passion for storytelling, brand building, and creating content that delivers commercial impact.

What We Offer

• Employer-supported relocation, including visa and immigration assistance.
• A clear step into a global FMCG leadership role, ideal for agency-side talent ready to move in-house or someone with client-side experience working on global brands.
• The opportunity to build and scale global social audiences, not just campaigns.
• Improved work-life balance compared to many UK roles, while still operating at pace.
• Auckland-based living with year-round access to beaches, outdoor lifestyle, and a strong expat community.
• Competitive salary aligned to international experience.
• The chance to work on globally distributed brands while living in one of the world’s most desirable locations.

If you are at the stage of your career and personal life to consider such an amazing opportunity, then apply today or get in touch with Craig Henson at craig@hensonrec.com with your CV to explore further. You must be willing and able to relocate to New Zealand shortly after any such notice period, if required, is completed.