Senior Event Marketing Manager - Remote Opportunity
About the Role
We are seeking a Senior Event Marketing Manager to join our dynamic team at Fello. This Senior Event Marketing Manager remote position offers an exciting opportunity to lead our event marketing strategies and initiatives. You will play a crucial role in driving our brand's growth and engagement through innovative event programs.
What You'll Do
- Own the overall event strategy and integrated calendar across company-hosted events, conferences, trade shows, webinars, and executive programs.
- Develop and execute an annual event strategy aligned to demand generation, customer marketing, and thought leadership goals.
- Identify and prioritize the right mix of company-led events, field events, sponsorships, and webinars based on impact and resources.
- Establish clear success criteria, KPIs, and ROI frameworks for all event programs.
- Lead the creation, evolution, and execution of Fello-hosted events and conferences from concept through delivery.
- Define event purpose, target audience, themes, messaging, content tracks, and experience design.
- Oversee event execution through internal resources and external vendors in a lean, collaborative environment.
- Define and track event performance metrics including pipeline impact, closed-won revenue, ROI, engagement, and retention.
Requirements
- 6–9 years of experience in event marketing, experiential marketing, or field marketing.
- Proven experience building and scaling event programs in a growing B2B SaaS environment.
- Demonstrated success creating and executing company-hosted events and conferences.
- Experience tying event programs to pipeline, revenue, and brand outcomes.
- A highly organized, strategic mindset with strong execution instincts and a focus on ROI and continuous improvement.
Nice to Have
- Bachelor’s Degree in Marketing, Business, or related field.
- Experience in B2B PropTech industries, Real Estate, or SaaS strongly preferred.
- Familiarity with modern event technology and marketing automation platforms.
What We Offer
- Competitive Compensation: Attractive salary and benefits package.
- Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance.
- Professional Growth: Opportunities for career advancement and professional development.
- Health & Wellness: Comprehensive health, dental, and vision insurance plans.
- Paid Time Off: Generous PTO and paid holidays to recharge and relax.
- Collaborative Culture: A supportive team environment that values innovation and collaboration.
- Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies.
This Senior Event Marketing Manager role at Fello offers a unique opportunity to lead innovative event strategies in a fully remote environment. With competitive compensation and a focus on professional growth, it's an attractive position for experienced marketers.
Who Will Succeed Here
Proficient in using marketing automation tools such as HubSpot or Marketo to streamline event promotion and lead generation, ensuring effective tracking and nurturing of B2B leads.
Demonstrates a data-driven mindset, leveraging analytics tools like Google Analytics and CRM systems to measure event performance and ROI, adapting strategies based on insights.
Possesses strong project management skills, with experience in platforms like Asana or Trello, to oversee multiple events simultaneously while maintaining attention to detail and meeting deadlines.
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