Senior Data Scientist - Marketing Analytics Remote

About the Role

We're looking for a Senior Data Scientist to join our team in a remote capacity. In this role, you will partner with Marketing, Brand, Product, and Finance teams to answer key questions about the effectiveness of marketing across all our paid and owned channels. As a Senior Data Scientist, you will solve challenging problems and boost business growth through a deep understanding of user behaviors with applied analytics techniques and business insights.

What You'll Do

• Evaluate and improve our marketing measurement leveraging techniques such as Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.
• Perform analytical deep-dives to analyze problems and opportunities, identify hypotheses, and design & execute experiments.
• Inform future experimentation design and roadmaps by performing exploratory analysis to understand user engagement behavior and derive insights.
• Create personalized segmentation strategies leveraging propensity models to enable targeting of offers and experiences based on user attributes.
• Identify key trends and build automated reporting & executive-facing dashboards to track the progress of acquisition, monetization, and engagement trends.
• Extract actionable insights through analyzing large, complex, multi-dimensional customer behavior data sets.
• Monitor and analyze a high volume of experiments designed to optimize the product for user experience and revenue, promoting best practices for multivariate experiments.
• Translate complex concepts into implications for the business via excellent communication skills, both verbal and written.
• Work with cross-functional teams (including Data Science, Marketing, Product, Engineering, Design, User Research, and senior executives) to rapidly execute and iterate.

Requirements

• Bachelor’s degree or above in a quantitative discipline: Statistics, Applied Mathematics, Economics, Computer Science, Engineering, or related field.
• 7+ years of experience using analytics to drive key business decisions; examples include business/product/marketing analytics, business intelligence, strategy consulting.
• Proven track record of being able to work independently and proactively engage with business stakeholders with minimal direction.
• Significant experience with SQL and large unstructured datasets such as Hadoop.
• Deep understanding of statistical analysis, experimentation design, and common analytical techniques like regression, decision trees.
• Solid background in running multivariate experiments to optimize a product or revenue flow.
• Strong verbal and written communication skills.
• Proficiency in programming/scripting and knowledge of statistical packages like R or Python.

Nice to Have

• Experience in using open-source packages for incrementality tests (e.g., Meta’s Geolift, Google’s Causal Impact) and MMM (Google’s Meridian, Lightweight MMM or Meta’s Robyn).
• Master's or Ph.D. Degree in a quantitative field.
• Experience with predictive modeling, machine learning, and experimentation/causal inference methods.

What We Offer

• Competitive salary range of CAD $162,400 – CAD $219,600 per year.
• Flexible work environment that promotes remote work.
• Opportunities for professional growth and development.
• Access to innovative tools for file syncing, sharing, and collaboration.
• A supportive team culture that values collaboration and innovation.