Roofr26.02.26
AI SCORE 8.5

Senior Brand Designer - Remote Opportunity

$90K–$120K/year

About the Role

At Roofr, we’re looking for a Senior Brand Designer remote to join our dynamic team. This role is pivotal in shaping our brand identity and ensuring that our design strategies resonate with our customers. You will be instrumental in creating visually compelling and strategically grounded designs that elevate our brand across various platforms.

What You'll Do

  • Collaborate with internal teams and clients to brainstorm, strategize, and develop a wide range of digital and print materials, including web pages, presentations, signage, newsletters, marketing collateral, logos, social imagery, and brochures.
  • Own the end-to-end creative process for campaigns, from intake and project planning to timeline management, stakeholder collaboration, design strategy, and iterative feedback.
  • Develop concepts and create design assets using Figma and Adobe Creative Suite, with attention to color, typography, imagery, layout, and overall brand consistency.
  • Lead strategy and requirement discussions with team members to ensure alignment on project vision and goals.
  • Manage the revision process, iterating on multiple versions until final approval.
  • Translate strategic direction into high-quality designs that adhere to brand guidelines and deadlines.
  • Oversee asset management and uploading processes, using tools like Notion or other content management systems.
  • Apply trend intelligence and business insights to inform design decisions and execution.
  • Handle multiple projects simultaneously, ensuring timely delivery and responsiveness to feedback.

Requirements

  • 4+ years of experience in brand, visual, or graphic design.
  • Strong skills in typography, layout, and visual storytelling.
  • Proficiency in Figma and Adobe Creative Suite.
  • Ability to take projects from concept through production with attention to detail and craft.
  • Experience designing across multiple channels and formats.
  • A portfolio that demonstrates strong brand work, campaign execution, and design fundamentals.
  • Collaborative mindset with the ability to both take direction and contribute ideas.
  • Strong time management and comfort working in a fast-moving creative environment.

Nice to Have

  • Illustration skills.

What We Offer

  • 1st week of employment is mandatory PTO to recharge.
  • 1 Friday off per month (laundry days!)
  • Company-wide paid shutdown between Christmas and New Year’s.
  • 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada.
  • RRSP/401k match.
  • Generous Parental Leave policy.
  • Annual company retreat with team-building activities.
  • Learning and development opportunities.
  • Home office setup stipend and internet/phone allowance.
  • Remote-first culture with weekly paydays.
Why This Job8.5 of 10

This Senior Brand Designer remote position at Roofr offers a unique opportunity to shape brand identity in a dynamic startup environment. Enjoy competitive salary and generous benefits.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficient in Figma and Adobe Creative Suite, with a portfolio showcasing advanced typography skills and visual storytelling that aligns with brand strategy.

Self-motivated and proactive in a remote work environment, demonstrating strong time management skills and the ability to collaborate effectively with cross-functional teams through digital communication tools.

Possesses a strategic mindset and a deep understanding of brand development, able to analyze market trends and consumer behavior to create compelling design solutions that enhance brand identity.

Learning Resources

Figma for Beginnersguide

Career Path

Senior Brand Designer(Now)Lead Brand Designer or Design Manager(1-2 years)Creative Director(3-5 years)

Market Overview

Figma Market Size 2024
$1.2B
Annual Growth of Figma
20.5%
AI Adoption in Design Tools
45%
Investment in Design Software
+150%
Labour Demand for Brand Designers
+35%
Avg Salary for Senior Brand Designers
$95K

Skills & Requirements

Required
FigmaAdobe Creative SuiteTypography
Growing in Demand
User Experience (UX) DesignMotion GraphicsDesign Systems
Declining
Adobe FlashCorelDRAW

Domain Trends

Rise of Collaborative Design Tools
With Figma leading the way, 60% of design teams are adopting collaborative tools to enhance productivity and streamline workflows.
Integration of AI in Design Processes
AI-powered features in design tools are expected to increase by 50% in 2024, allowing designers to automate repetitive tasks and focus on creativity.
Emphasis on Brand Storytelling
82% of marketers believe that visual storytelling is crucial for brand engagement, making it a key focus area for brand designers in 2024.

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