Talantix.io
Zensurance•02.03.26
AI SCORE 8.5

Remote Senior Marketing Manager - Website Experience

$115K–$130K/year
RemoteInsurTech
Growth Marketing•Digital Merchandising•Website Management•UI/UX•WordPress•GA4•A/B Testing

About the Role

We are seeking a Remote Senior Marketing Manager to lead our website experience at Zensurance. As a key player in our InsurTech company, you will redefine how we engage with our customers online. This role is not just about maintaining our website; it’s about driving growth and maximizing conversion rates through innovative strategies. You will have the opportunity to shape our online presence and make a significant impact on our business outcomes.

What You'll Do

  • Take full ownership of Zensurance.com, focusing on monetization and performance metrics.
  • Identify and rectify conversion leaks in the customer journey to enhance user experience and drive revenue.
  • Design and implement a promotional roadmap that includes compelling merchandising and high-converting CTAs.
  • Lead the development of interactive tools that engage visitors and gather valuable data.
  • Oversee A/B testing initiatives to optimize website performance and increase revenue generation.
  • Develop personalized content strategies targeting various customer segments to enhance engagement.
  • Collaborate with the design team to ensure a modern, user-friendly website that reflects our brand values.
  • Stay ahead of SEO trends and AI-driven strategies to enhance organic growth.

Requirements

  • 6+ years of experience in Growth Marketing, Digital Merchandising, or Website Experience Management.
  • Proven track record of managing high-traffic websites with a focus on revenue generation.
  • Strong UI/UX sensibilities with the ability to bridge design and performance.
  • Familiarity with the WordPress ecosystem and basic front-end technologies (HTML/CSS).
  • Mastery of analytics tools such as GA4 and A/B testing platforms.

Nice to Have

  • Experience in the InsurTech or FinTech industry.
  • Knowledge of advanced SEO techniques and AI applications in marketing.
  • Previous experience leading a team or managing cross-functional projects.

What We Offer

  • Competitive salary range of $115,000 - $130,000, with performance-based incentives.
  • Flexible, remote-first work environment with a home office allowance.
  • Comprehensive health and dental plans, including mental health support.
  • Education reimbursement for professional development.
  • Regular team-building events and a supportive company culture.
Why This Job8.5 of 10

This role offers a unique opportunity to lead website growth in a fast-paced InsurTech environment, with a competitive salary and flexible work options.

Salary Range
Required
0/1
Optional
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Bonus
0/1

Who Will Succeed Here

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Proficient in A/B Testing and analytics tools like GA4 to derive actionable insights for website optimization and enhance user engagement.

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Strong understanding of UI/UX principles and experience in digital merchandising to create compelling website experiences that drive conversion rates.

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Self-motivated with a strategic mindset, capable of thriving in a remote work environment while managing multiple projects and collaborating effectively with cross-functional teams.

Learning Resources

→Growth Marketing: How to Grow Your Businesscourse
→A/B Testing: The Complete Guideguide
→Understanding GA4 for Digital Marketingcourse

Career Path

Remote Senior Marketing Manager - Website Experience(Now)→Marketing Director(2-4 years)→Chief Marketing Officer (CMO)(5-7 years)

Market Overview

Market Size 2024
$28.5B
Annual Growth
14.2%
AI Adoption
65%
Investment
+50%
Labour Demand
+30%
Avg Salary
$120K

Skills & Requirements

Required
Growth MarketingDigital MerchandisingWebsite Management
Growing in Demand
Data AnalyticsSEO OptimizationCustomer Journey Mapping
Declining
Email Marketing AutomationTraditional Advertising

Domain Trends

Personalization in Marketing
Over 70% of consumers prefer personalized marketing experiences, leading to a 20% increase in conversion rates for businesses that implement advanced personalization strategies.
Integration of AI in Growth Marketing
AI-driven tools are expected to increase in adoption by 75% by 2025, streamlining marketing campaigns and enhancing customer insights.
Focus on Customer Experience (CX)
Companies that prioritize customer experience are projected to outperform competitors by 80% in terms of revenue growth by 2025.

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