Remote Paid Social Strategist - B2B Focus

About the Role

We are seeking a talented Remote Paid Social Strategist to join our dynamic team. In this role, you will lead the strategy and execution of paid social media campaigns across platforms like Meta, TikTok, and LinkedIn. As a Remote Paid Social Strategist, you will have the opportunity to shape our digital marketing efforts and drive client engagement through innovative social media strategies.

What You'll Do

• Develop and implement comprehensive paid social media strategies that align with client goals.
• Manage and optimize campaigns across multiple platforms including Meta, TikTok, and LinkedIn.
• Analyze campaign performance using GA4 and other analytics tools to drive data-informed decisions.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding.
• Engage with clients to understand their needs and provide strategic recommendations.
• Monitor industry trends and competitor activities to identify new opportunities for growth.
• Prepare detailed reports and presentations to communicate campaign results and insights.
• Continuously test and refine strategies to improve campaign effectiveness and ROI.

Requirements

• 3+ years of experience in paid social media strategy and execution.
• Proficiency in social media advertising platforms, particularly Meta and TikTok.
• Strong analytical skills with experience using GA4 and other analytics tools.
• Excellent communication and client engagement skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience in B2B marketing and understanding of the sales funnel.
• Familiarity with data engineering concepts and tools like SQL is a plus.

Nice to Have

• Experience with campaign management tools and software.
• Knowledge of AWS and cloud-based marketing solutions.
• Certifications in digital marketing or social media advertising.

What We Offer

• Unlimited PTO for work-life balance.
• Comprehensive healthcare benefits.
• Retirement matching up to 4% with immediate vesting.
• Wellness perks including telemedicine and teletherapy.
• Paid parental leave for birthing parents and partners.
• Access to learning and mentorship programs.