Talantix.io
Ahti Interiors•12.03.26
AI SCORE 8.2

Remote Marketing Manager - B2B Product Marketing Specialist

$90K–$120K/year
RemoteB2B Marketing
B2B Marketing•Digital Marketing•Campaign Management•Lead Generation•Market Research•Product Positioning•SaaS Marketing

About the Role

We are seeking a talented Remote Marketing Manager to lead our B2B product marketing initiatives. In this role, you will play a crucial part in shaping our marketing strategies, enhancing brand awareness, and driving sales support for our innovative products. As a Remote Marketing Manager, you will collaborate with cross-functional teams to execute campaigns that resonate with our target audience and elevate our market presence.

What You'll Do

  • Develop and implement comprehensive marketing strategies tailored for B2B products.
  • Conduct market research to identify customer insights and trends that inform product positioning.
  • Collaborate with sales teams to create effective sales support materials and tools.
  • Manage digital marketing campaigns, focusing on lead generation and funnel optimization.
  • Coordinate events and webinars to engage potential clients and promote product offerings.
  • Analyze campaign performance and adjust strategies to maximize ROI.
  • Work closely with product teams to ensure alignment between marketing and product development.
  • Engage with international markets to expand our reach and influence.

Requirements

  • 3-5 years of experience in B2B marketing or product marketing.
  • Strong understanding of digital marketing channels and tools.
  • Proven track record in campaign management and lead generation.
  • Excellent communication and collaboration skills.
  • Ability to analyze data and derive actionable insights.
  • Experience with SaaS or open-source products is a plus.
  • Familiarity with marketing automation tools and CRM systems.

Nice to Have

  • Experience in AI and automation in marketing.
  • Knowledge of ecommerce strategies and audience research.
  • Previous experience in a design-led company.

What We Offer

  • Competitive salary and performance-based bonuses.
  • Opportunity to work in a design-led company.
  • Be part of a growing team with a focus on innovation.
  • Engage with international markets and diverse teams.
  • Flexible working hours and remote work benefits.
  • Professional development opportunities and training.
  • Health and wellness benefits.
Why This Job8.2 of 10

This Remote Marketing Manager position offers a unique opportunity to lead B2B product marketing in a design-led company. With competitive pay and flexible work arrangements, it's an attractive role for marketing professionals.

Salary Range
Required
0/1
Optional
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Bonus
0/1

Who Will Succeed Here

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Proficiency in B2B marketing strategies with hands-on experience in SaaS marketing tools such as HubSpot and Marketo, enabling effective campaign management and lead generation.

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Strong analytical mindset with experience in market research and performance metrics, allowing for data-driven decision-making to optimize product positioning and marketing initiatives.

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Self-motivated and adaptive remote worker, comfortable with asynchronous communication and utilizing collaboration tools like Slack and Trello to manage projects and align with cross-functional teams.

Learning Resources

→B2B Marketing: The Ultimate Guideguide
→Digital Marketing Specializationcourse
→The Importance of Product Positioning in B2B Marketingarticle

Career Path

Remote Marketing Manager - B2B Product Marketing Specialist(Now)→Senior Marketing Manager - B2B Strategy(1-2 years)→Director of Marketing - B2B Products(3-5 years)

Market Overview

Market Size 2024
$24.6B
Annual Growth
15.2%
AI Adoption in Marketing
58%
Investment in B2B Marketing Tech
+45%
Labour Demand for Marketing Roles
+22%
Avg Salary for B2B Marketing Manager
$95K

Skills & Requirements

Required
B2B MarketingDigital MarketingCampaign Management
Growing in Demand
Content MarketingData AnalyticsMarketing Automation
Declining
Traditional Print AdvertisingCold Calling

Domain Trends

Increased Focus on Personalization
92% of B2B buyers expect personalized marketing experiences, leading to a shift towards tailored content strategies.
Rise of Account-Based Marketing (ABM)
ABM strategies are seeing a 25% increase in adoption among B2B companies, allowing for more targeted marketing efforts.
Integration of AI in Campaign Management
AI-driven tools are expected to boost campaign efficiency by 30%, with 70% of marketers planning to adopt AI solutions by 2025.

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