About the Role

We’re looking for a bold, inspiring Remote Head of Paid Search to lead our largest and most influential discipline and help shape the future of our agency. This is a high-impact leadership role for someone who commands the room at the executive level and shows up every day as a coach, mentor, and champion for their team. You’ll sit at the center of strategy, innovation, and growth — owning the vision for Paid Search while empowering an already exceptional team to push boundaries, sharpen their expertise, and raise the bar across performance, leadership, and business impact. If you thrive at scale, love developing talent, and are energized by driving what’s next in search and digital marketing, this role was built for you.

What You'll Do

  • Manage a team of 90+ individuals, with 6 direct reports.
  • Work with Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow the paid search practice.
  • Lead paid search strategy with emphasis on holistic, full-funnel approach.
  • Serve as agency lead for all search POVs.
  • Evolve and implement futuristic ad tech and generative AI solutions for workflow optimization, performance optimization, data analysis, and media strategy.
  • Provide growth mapping & goal setting, and perform annual formal performance reviews.
  • Drive paid search work for the team, including strategy development, tactical expertise, and measurement of search programs.
  • Identify and determine paid search opportunities for all clients as they align with their digital marketing goals and strategies.

Requirements

  • Minimum of 6-10 years of experience in the development and implementation of media planning and buying strategies within the advertising industry.
  • Specifically within Digital media with a focus on Paid Search in Google & Microsoft.
  • Minimum of 4+ years of prior staff management, development, and mentoring experience.
  • Demonstrated ability to build and lead teams in a highly collaborative environment to develop and execute paid search strategies, plans, and programs for clients in a variety of industries.
  • Strong understanding of how creative, measurement tools, and audience play a role in the Search landscape.

Nice to Have

  • Bachelor's degree (BA/BS). A Master’s degree in a related field is a plus.
  • Active Paid Media certifications preferred.

What We Offer

  • Remote-first culture with flexible schedules and work-from-anywhere options.
  • Unlimited PTO and extended holiday breaks.
  • 100% paid parental leave and 401(k) matching.
  • Comprehensive medical, dental, vision, life, and pet insurance.
  • Annual Class Pass credits and more!
Language Requirements
EnglishC1
BasicIntermediateAdvancedNative
Why This Job9.0 of 10

This Remote Head of Paid Search position at Wpromote offers a unique opportunity to lead a large team in a dynamic digital marketing environment. With a strong focus on innovation and team development, this role is ideal for experienced leaders looking to make a significant impact.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

About Wpromote

Explore Wpromote careers in 2026 and discover exciting job opportunities across remote, hybrid, and office roles. Utilize our advanced filters to find the perfect position and take advantage of application tracking and company insights that enhance your job search. Stay informed with industry news and tailor your resume for success at Wpromote, where your next career move awaits.

Industry
Tech
Location
Remote

Who Will Succeed Here

Proficient in Google Ads and Microsoft Ads, with a proven track record of managing multi-million dollar budgets and optimizing campaigns for maximum ROI in a remote setting.

Strong analytical mindset, capable of interpreting complex data sets to inform strategic decisions in digital marketing, while fostering a culture of data-driven decision-making among team members.

Charismatic leader with experience in mentoring and developing high-performing teams, particularly in a remote environment, ensuring engagement and productivity across various time zones.

Learning Resources

Google Ads Certificationcourse

Career Path

Remote Head of Paid Search - Lead Digital Marketing Strategy(Now)Director of Digital Marketing(1-2 years)Chief Marketing Officer (CMO)(3-5 years)

Market Overview

Market Size 2024
$120B
Annual Growth
12.5%
AI Adoption in Paid Search
65%
Investment in Digital Marketing
+20%
Labour Demand for Digital Marketing Roles
+15%
Avg Salary for Head of Paid Search
$130K

Skills & Requirements

Required
Paid SearchDigital MarketingGoogle Ads
Growing in Demand
Search Engine Optimization (SEO)Conversion Rate Optimization (CRO)Data Visualization Tools (e.g., Tableau, Power BI)
Declining
Traditional Media BuyingKeyword Stuffing

Domain Trends

Increased AI Integration
65% of marketers are using AI tools to optimize paid search campaigns, leading to more efficient ad spend and better targeting.
Shift to Performance-Based Marketing
78% of marketers are moving towards performance-based advertising, focusing on measurable outcomes rather than impressions.
Emphasis on Omnichannel Strategies
60% of digital marketers are implementing omnichannel strategies, integrating paid search with social media and email marketing for cohesive campaigns.

Industry News

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