Talantix.io
Gaia Family Inc•11.03.26
AI SCORE 8.5

Remote Growth Marketing Lead - Join a Pioneering Family-Building Company

$120K–$130K/year
RemoteHealthTech
Marketing Strategy•Google Ads•Meta Ads Manager•Data Analysis•Project Management•Campaign Optimization

About the Role

We are seeking a Remote Growth Marketing Lead to join Gaia Family Inc, a pioneering company in the family-building sector. As a Growth Marketing Lead, you will have the opportunity to shape our marketing strategies and drive member acquisition through innovative campaigns. This role is fully remote, allowing you to work from anywhere while contributing to a mission that transforms the fertility experience for families around the world.

What You'll Do

  • Own and scale omni-channel paid marketing strategies across both D2C and B2B audiences.
  • Lead the development and execution of targeted outreach campaigns to drive member acquisition.
  • Design and execute testing roadmaps, including ad creative, audience segmentation, and landing page variations.
  • Monitor and analyze campaign performance across platforms, maintaining dashboards and producing actionable insights.
  • Identify opportunities for partnerships and manage budgets and targets effectively.
  • Support content and referral tactics while nurturing a growth mindset across product and operations.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related quantitative field.
  • 5–7 years of hands-on experience managing paid search and paid social campaigns at scale.
  • Proven track record of optimizing campaigns for performance across multiple platforms, including Google Ads and Meta Ads Manager.
  • Strong analytical skills and proficiency in Excel/Sheets, Tableau/Lookr, and other reporting tools.
  • Excellent project management, communication, and cross-functional collaboration skills.
  • Ability to thrive in a fast-paced, high-growth startup environment.

Nice to Have

  • Familiarity with lead generation strategies.
  • Experience in managing budgets and performance reporting across complex campaigns.

What We Offer

  • A competitive salary ranging from $120,000 to $130,000 per year.
  • Comprehensive healthcare benefits and fertility support.
  • 401(k) match to help you save for your future.
  • Flexible work environment with the ability to work remotely.
  • A supportive team culture that values your contributions and growth.
Why This Job8.5 of 10

This role offers a unique opportunity to lead growth marketing efforts in a pioneering healthtech company. Competitive salary and remote work make it attractive.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

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Proven expertise in Google Ads and Meta Ads Manager, with a track record of optimizing campaigns to achieve a minimum of 20% increase in lead generation within 6 months.

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Strong analytical mindset with proficiency in data analysis tools such as Google Analytics and Excel, enabling data-driven decision making for marketing strategies in a fully remote environment.

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Ability to manage multiple projects simultaneously while maintaining a flexible work style, ensuring timely delivery of marketing initiatives that align with the company's mission in the family-building sector.

Learning Resources

→Growth Marketing Strategy Guideguide
→Google Ads Certificationcourse
→The Ultimate Guide to Facebook Advertisingarticle

Career Path

Remote Growth Marketing Lead(Now)→Head of Growth Marketing(1-2 years)→Chief Marketing Officer (CMO)(3-5 years)

Market Overview

Market Size 2024
$450B
Annual Growth
12.5%
AI Adoption in Marketing
65%
Investment in Digital Marketing
+30%
Labour Demand for Marketing Roles
+20%
Avg Salary for Growth Marketing Lead
$120K

Skills & Requirements

Required
Marketing StrategyGoogle AdsMeta Ads Manager
Growing in Demand
SEO OptimizationContent MarketingMarketing Automation Tools
Declining
Traditional Print AdvertisingEmail Blast Campaigns

Domain Trends

Rise of AI-Driven Marketing
AI technologies are increasingly being integrated into marketing strategies, with 65% of marketers reporting that they use AI tools for campaign optimization and customer insights.
Shift to Omnichannel Marketing
Companies are focusing on providing a seamless customer experience across all channels, leading to a 45% increase in investments in omnichannel strategies in the last year.
Increased Importance of Data Privacy
With 70% of consumers expressing concerns over data privacy, companies are prioritizing transparent data practices, influencing marketing strategies and compliance efforts.

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