About the Role

We are seeking a Remote Field Marketing Manager to join our dynamic team at Cogent Security. As a key player in our marketing efforts, you will have the opportunity to shape our field marketing strategy and drive impactful initiatives that align with our business goals. This Remote Field Marketing Manager role is crucial for creating high-quality enterprise pipelines and executing innovative marketing programs.

What You'll Do

  • Develop and execute enterprise field programs, including executive dinners, roundtables, and small-format CISO/VM leader programs.
  • Collaborate with sales teams to build regional field plans that include target account lists, goals, offers, and follow-up motions.
  • Own the strategy and execution of major events such as RSA and Black Hat, ensuring alignment with pipeline goals.
  • Create repeatable partner event kits and coordinate co-sponsored events to generate through-partner demand.
  • Manage the field marketing calendar, budgets, vendors, and logistics while tracking event ROI tied to pipeline progression.

Requirements

  • 3-5+ years of experience in B2B field marketing, particularly within the enterprise sector.
  • Proven ability to run events end-to-end and thrive in ambiguous situations.
  • Experience working closely with sales teams to align marketing programs with account plans.
  • Excellent project management and communication skills.
  • Cybersecurity domain experience is a plus, but not mandatory.

Nice to Have

  • Experience with executive programs such as CISO breakfasts and advisory councils.
  • Familiarity with tools like Salesforce, Marketo, HubSpot, and Demandbase.

What We Offer

  • Competitive salary range of $90,000 - $120,000 annually.
  • Flexible remote work environment.
  • Opportunity to work with a world-class team in a rapidly growing company.
  • Access to cutting-edge AI technology and resources.
  • Professional development opportunities to enhance your skills.
Why This Job8.5 of 10

This Remote Field Marketing Manager position at Cogent Security offers a unique opportunity to drive impactful marketing initiatives in the cybersecurity sector, with a competitive salary and flexible remote work.

Salary Range
Required
0/1
Optional
0/1
Bonus
0/1

Who Will Succeed Here

Proficiency in B2B marketing strategies and tools like HubSpot or Marketo to effectively manage and automate campaigns tailored for cybersecurity audiences.

Strong project management skills with experience using platforms like Asana or Trello to coordinate multi-channel marketing initiatives and events in a fully remote setting.

A solid understanding of cybersecurity concepts and trends, coupled with a proactive mindset to stay updated on industry developments and translate them into compelling marketing narratives.

Learning Resources

The Ultimate Guide to B2B Marketingguide

Career Path

Remote Field Marketing Manager - Cybersecurity Focus(Now)Senior Field Marketing Manager(1-2 years)Director of Field Marketing(3-5 years)

Market Overview

Market Size 2024
$27.7B
Annual Growth
12.1%
AI Adoption in Marketing
64%
Investment in Cybersecurity Marketing
+35%
Labour Demand for Cybersecurity Marketers
+20%
Avg Salary for Field Marketing Managers
$90K

Skills & Requirements

Required
B2B MarketingEvent ManagementProject Management
Growing in Demand
Account-Based Marketing (ABM)Data AnalyticsContent Marketing
Declining
Traditional AdvertisingCold Calling

Domain Trends

Increased Focus on Cybersecurity Awareness
With 60% of organizations reporting increased cyber threats, marketing efforts are shifting towards educating customers about cybersecurity risks and solutions.
Integration of AI in Marketing Processes
AI tools are being adopted by 64% of B2B marketers to enhance lead scoring and customer segmentation, indicating a shift towards data-driven strategies.
Rise of Virtual Events
Virtual events have surged by 70% since 2020, prompting marketers to refine their event management strategies to engage remote audiences effectively.

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